There is a saying in ancient military strategists: those who win the Three Norths win the princes, and those who win Beijing and Shanghai win the world. This sentence applies to Zhao Zhangguang and his development 10 1.
(1) is promising.
1April, 987 17, Zhao Zhangguang, who had been troubled by bad luck for a long time, finally stood up. On this day, Zhangguang 10 1 0/Hair Loss Clinic in Xuanwu Mennei Street was grandly opened with a new look. The patients and onlookers who came to consult about hair loss were a street scene that day. The reporter of "Social Security News" described the scene of the day like this:
The clinic hasn't opened yet in the morning, and many alopecia patients are waiting here. Most people who come early are from Beijing. They are familiar with the famous hair growth products on the market at present, but why are they interested in 10 1? From the conversation, I learned that the known hair growth products at home and abroad are expensive. People who are eager to seek treatment for hair loss have spent money, and everyone is happy and complains. A bottle of 10 1 hair growth essence produced by Beijing Hair Growth Essence Factory is only 17.5 yuan, which is relatively cheap. In addition, if the medication is ineffective for 3 months according to the doctor's advice, the factory is responsible for refunding all patients who come to register for consultation. A patient surnamed Li who works in China Academy of Sciences said: "We are here for this responsibility."
I really have no regrets and disappointment when I come to consult. Waiters, salespeople and doctors are all so enthusiastic about receiving patients, patiently introducing the situation to patients and answering questions. The factory specially invited eight doctors who participated in the research and development of 10 1 hair growth essence to take turns to sit in the consulting service department. Anyone who comes to seek to use 10 1 hair growth essence must be carefully diagnosed by a doctor. Belong to the scope of treatment, should fill in the "off the case registration form" in detail, so that patients with follow-up treatment. What can be cured is natural and cheerful; If the curative effect is not great, after listening to the doctor's real explanation and sincere encouragement, my heart is also practical; Those who can't get treatment, such as hair loss caused by burns, also leave with satisfaction.
All day, the number of patients here is increasing, and there is a consultation almost every 5 minutes. Many patients passing by Beijing heard the news. By 3: 00 pm, three visiting doctors had received more than 150 people, and the registration had been reserved for the next day. In the consulting room, the deputy director of the hair regeneration factory introduced the consulting situation to the reporter. There are generally three types: one is alopecia areata, total alopecia and alopecia areata. These patients were cured and the drug was ineffective for 3 months. The manufacturer is responsible for the refund and does not charge any money; The other is seborrheic, which is divided into early, middle and late stages. Early patients have hope of cure. Effective in the middle and late stage, but not ideal. Then there is hair loss caused by burns, which does not belong to the treatment object. He told reporters: "10 1 Hair growth essence has a high cure rate, but it is not effective for all patients with alopecia. I hope that patients can understand and hope that everyone will give support. "
Meanwhile, the Beijing Civil Affairs Bureau held a press conference for Zhao Zhangguang at the Capital Hotel. Journalists from major newspapers, Xinhua News Agency, China News Agency and TV stations in the capital interviewed Zhao Zhangguang with great interest. Some patients who were cured also appeared and told reporters in vivid and simple language the personal experience of 10 1 changing their old appearance into a new one-a young farmer from rural Hebei Province, who was bald and had no hair and beard since 1982, tried all kinds of prescriptions but failed. He was lucky 10 1 hair growth essence, and after 35 days, he miraculously grew a full head of black hair.
Hong Kong Commercial Daily reported: "10 1 Hair regrowth and its inventor Zhao Zhangguang were introduced to Beijing Publishing House. The' Shenshui' made of this Chinese herbal medicine has amazing curative effects on alopecia areata, alopecia totalis and alopecia universalis. "
"China Business News" reported: "10 1 Shengfa Essence is an external liniment that can regenerate hair. It is made by Zhao Zhangguang, a famous balding doctor, using a variety of precious Chinese herbal medicines, after years of repeated research, improvement and preparation. The product can stimulate the skin, make the skin continuously congested, improve blood circulation and promote hair regeneration, and has the advantages of fast hair growth, high efficacy, simplicity, safety and no pain. "
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In order to better benefit patients with alopecia at home and abroad, let1kloc-0/Hair Growth Essence face the whole country and the world. On April 18, 2008, the Beijing Hair Growth Essence Factory with Zhao Zhangguang as the factory director was officially announced.
After the Beijing factory was established, it was put into production quickly in a short time. This welfare enterprise, which has more than 600 employees, nearly half of whom are disabled, has been revived under the drive of 10 1. Every day, people from all over the world find here to contact distribution and agency business; Workers fill, cap, label and box in an orderly way on the assembly line, and then transport them to wholesale stations, shops and distribution points in batches. ...
Xuanwumen's clinic. In the first month, it received more than 3,000 patients. Because Zhao Zhangguang's propaganda slogan is "All patients who are diagnosed in hospital will not grow hair for 3 months, and there is no charge." Many people were attracted by this advertisement, and the number of patients soared. In the past five months, the outpatient service has received more than 20,000 patients 1.2 million, and received more than 20,000 letters from various places. During this period, patients with alopecia areata and alopecia totalis who had been treated for 1 to 2 months were followed up for 3 times, and letters were sent 1 and 2 16, of which 622 were followed up and 603 were effective. Seven alopecia patients who didn't see their new hair for various reasons were refunded.
What Zhao Zhangguang didn't expect was that once he entered Beijing, the "sky is high, the sea is vast, and the fish jumps" was relaxed, which could make his career develop so quickly: the news opened, the popularity at home and abroad increased day by day, the enterprises grew day by day, the number of personnel increased greatly, the sales increased steadily, and the economic and social benefits were realized rapidly.
(2) World-famous
Seeing the success of Zhengzhou and Beijing factories, the mature market demand is also growing steadily. Zhao Zhangguang knows that in order to seek greater development, we must consolidate the domestic market and let 10 1 go global!
As a result, Zhao Zhangguang began to go abroad and visit Japanese, Hongkong and other countries and regions. During dozens of days of market research, Zhao Zhangguang felt inexplicably excited from time to time: the foreign market is too big, and the hair growth and hair care industry is almost a blank spot in the market, because there are almost no more effective hair loss treatment products than 10 1. This discovery made Zhao Zhangguang very excited. Although he didn't know whether he could swallow this big market by himself, his perseverance and adventurous spirit of "fighting without losing, fighting without losing" for many years made him seize this opportunity.
We found that in China and even the world business circle, almost all the masters who can open their own doors and expand their territory have low academic qualifications. Because often the higher the education, the more books you read, the more rational you will be. In the business sea where opportunities are fleeting, you are hesitant and lack the entrepreneurial passion to indulge in the storm. People with low academic qualifications have less scruples, dare to think and do, and work hard, perhaps they will really jump out and open up a new world. Zhao Zhangguang is such a person.
1987 In August, relevant departments of the State Science and Technology Commission and China Inventors Association jointly invited Zhao Zhangguang to take10/Shengfa Essence to the 36th Brussels Eureka World Invention Expo held in Belgium on September 26th. Aware of the significance of this matter, Zhao Zhangguang immediately consulted Lu Jicheng and told his secretary to get in touch with the relevant departments of the State Science and Technology Commission and the China Inventors Association, expressing interest in joining the China delegation to compete with similar foreign products at the World Expo.
In this exhibition, Zhao Zhangguang brought back a medal representing the highest honor of this Expo-China's first-class knight medal for personal invention.
After this award, people or units at home and abroad who contacted the agency and co-organized the outpatient department came in an endless stream. In just a few months, Zhao Zhangguang has set up joint clinics in 10 provinces, municipalities and autonomous regions, and signed product purchase and sale agreements and letters of intent with merchants in10 countries and regions such as the United States, Japan, France and Jordan. People who sent letters for treatment spread all over the country and overseas 14 countries, and more than 654.38+million patients received treatment. In order to facilitate patients to see a doctor, Zhao Zhangguang also announced that it plans to jointly set up clinics with medical units in major cities across the country.
It is worth mentioning that when 10 1 became famous, it not only created considerable economic benefits for enterprises, but also cooperated with Beijing Jinsong Hospital, China-Japan Friendship Hospital and other units to open hair loss clinics, attracting a large number of Japanese tourists to China, promoting the development of tourism in China and creating a large amount of foreign exchange for the country.
At the same time, the government departments in Yueqing, Zhejiang Province, which almost made Zhao Zhangguang unable to gain a foothold, also saw through news reports that Zhao Zhangguang, who had been rejected by herself in the past, has now become a well-known baldness treatment expert, which is undoubtedly a great irony for what they did in those years. However, in order to attract talents back to their hometown and benefit the people in their hometown, Tu Xiqing, the new county magistrate, contacted Zhao Zhangguang many times to discuss setting up a factory in his hometown. On this issue, Zhao Zhangguang showed his tolerance and generosity. After all, he is not the smiling village doctor. With the experience of setting up factories in Zhengzhou and Beijing, it is relatively simple to set up a factory in Yueqing.
1988 In March, Yueqing Hair Regeneration Refinery was formally established. So far, 10 1 has been formally formed in three major domestic production bases.