Traditionally, globalization has been regarded as a firm stereotype of management and the world, and the same things are sold almost everywhere. However, on the Internet, in order to successfully sell enterprises all over the world, it must adapt to the language and culture of its website and make it accessible to consumers all over the world in other ways. Successful localization of the website, in website design [Singh &; Factors such as language, internal code, programming, graphic design, layout and spatial orientation, culture, customs, color preference, images, signs, currency, digital format, measurement, date/time and other address fields should be considered; Bowden 2005; Brandel 2007Cyr & Trevor Smith 2004]. The national environment is also related to how to carry out e-commerce activities, how to make use of important opportunities and how to overcome obstacles. For example, the government actively controls and shapes the business environment and protects national industries. However, after the birth of e-commerce, the government is facing some new challenges in the free flow of information, such as intervention, national security, digital demarcation, media integration, content, communication technology, Internet issues, as well as national sovereignty and the supervision and tax relief of corporate behavior on the Internet. Similarly, the legal environment also affects the behavior of international e-commerce. Most laws and contracts, advertisements, copyrights, domain names, information dissemination and so on are related to national governance. Therefore, the company needs to consult the local laws of the country before establishing the website. In addition, companies need to analyze the tax structure and the subsidies they can get (for example, the value-added tax of different commodities varies among EU countries), the fluctuation of foreign exchange rate, tariffs and customs, the same purchasing power of countries, Internet penetration, telecommunications and logistics, the infrastructure of local economic contracts and the impact on trade and e-commerce.
In the past 10 years, the whole industry has been in different cultures [cyr&; Help the company to design localized multilingual websites and software applications for development nearby; Lew 2003]. The localization industry also helps companies to promote the international electronic environment by providing advice related to law, logistics and other international issues.
The localization industry is valued at $880 billion; In 20 10 year, it is expected to reach1200 million USD [Depalma &: Beni Atto 2006]. However, a review of academic literature shows that some studies only try to provide the localization of websites [cyr&; A comprehensive analysis of; Lu 2003; Singh and. Bowden 2005; Singh and. Pereira 2005; Cyr 2008 Cyr & Trevor Smith in 2004; Tixier 2005]. Therefore, we notice that when global e-commerce constitutes a planting area that needs the attention of two interns and scholars, it is an obvious field, and it is still a young field. We hope to keep our attention from several concepts. We believe that through continuous research, the best global e-commerce practices will emerge for multinational companies to adopt.