The God of Wealth Festival in 2023 is on Wednesday, September 6th in the solar calendar and July 22nd in the lunar calendar. Fortune Festival is one of the traditional festivals in China. July 22nd of the lunar calendar is the anniversary of Zhao Gongming, the god of wealth. The folk custom in China is to worship the God of Wealth on the fifth day of the first month, and to worship the God of Wealth's birthday on July 22nd, which is also called God of Wealth Day.

The God of Wealth Festival is a festival for the Han and Tu people in China to worship the God of Wealth. July 22nd is one of the traditional festivals in China. July 22nd is the enlightenment day of Fugui Xingjun. On the fifth day of the first lunar month, commonly known as the five festivals, there are many customs such as sending the poor god and receiving the god of wealth, so the fifth day and July 22 of the first lunar month are the days to worship the god of wealth every year.