You can also design a small website identification icon, and then find other websites as partners, and the two sides will make friendly links, exchange advertisements and increase visits. If you have enough financial resources, you can also go to some heavily visited portals and spend money on online banner advertisements. Many websites have BBS function, which can be used to publish information. But it's best to publish your commodity information, sample information and enterprise information with some professional information publishing services on the international trade network, so as to attract buyers' attention. The above-mentioned online marketing method can also be said that the exporter "pushes" the buyer. After reading the information released by the buyer online, the exporter actively replies and sends his information to the buyer's door for them to choose. This is also a kind of push. But pushing is not enough, you must also "pull" the buyer. Exporters find that buyers ask them to provide information themselves. How do they let buyers know about their products? Exporters can use the mailing list system to constantly inform buyers of the latest product information, and always hold the target buyers who have visited their websites to maintain their long-term interests and concerns, so as to retain repeat customers or promote new buyers to place orders. Most of the inquiries received online are tentative, and there is no description of quality, quantity and delivery date. , just to understand the exporter's products; Real enquiries (firm or virtual) are actually rare. Exporters should not ignore the tentative inquiry. If they push and pull, they may get the buyer's real quotation.
The interactive function of the network provides an efficient and low-cost market research environment for exporters, which is convenient for exporters to track buyers' purchasing tendency. According to the information form selected by the buyer, or through technical means, analyze who the potential buyer is, track the buyer's buying habits and preferences, and quickly grasp the buyer's trends, so as to prescribe the right medicine, supply the corresponding goods and services well, and earn foreign exchange by selling products.
"Know yourself and know yourself, and you will win every battle." There is a lot of information on the Internet. Exporters can use search engines as "sea-hunting witches" to collect a lot of commercial information from buyers' information to market environment information, and analyze and sort out the collected information of different regions, industries and even different buyers as reference for decision-making, with a clear aim, thus greatly reducing costs and improving the success rate; And this is also one of the important purposes of marketing. Some professional foreign trade websites provide exporters with a large number of high-quality international trade market research reports and review articles, and some of their business information comes from the Internet. In online marketing, exporters can also actively seek potential buyers through search engines, vertical portals, industry resource networks, professional BBS, newsgroups, forums, classified advertisements, and even ICQ and dating websites, thus expanding the market. In online marketing, you can also use the overwhelming information-intensive bombing to attract buyers' attention. You can tell it widely, send emails in groups and publish it on various websites ... In short, exporters should spread information frequently and widely. Of course, buyers will pay attention to this, but exporters have their own market development priorities. When they are doing online marketing, they should also pay attention to the key points, intensify efforts in key areas, focus on marketing, highlight their own marketing priorities and advantages, and break through the key points. Remember this rule: 80% profits come from 20% buyers. Due to the limitation of funds, talents and technology, many small and medium-sized exporters are eager to do online marketing. What can we do? The best way is, of course, outsourcing, and online marketing with the help of professional international trade e-commerce service providers.
Exporters should learn to enjoy the e-mail list service of international trade websites and enter their own e-mail addresses. These websites will send you e-mails regularly, many of which are procurement information received by websites, or introduce new companies and new trade websites that have joined the website database, from which exporters can find useful marketing information. This is a way of defending and attacking. As far as the advertisements of search engines are concerned, netizens in different countries have different preferences for search engines. For example, Yahoo is the most used search engine in Japan, and it ranks third in China, second only to Google. In America. The audience of a single advertising carrier can reach more than one-third in any country in the world, which is not available in this world. Not to mention promoting other habits of the audience, some countries even maintain the right-to-left writing habit.
The most common problems of foreign trade English websites;
Chinese-style website design is a favorite style and form of foreign trade enterprise bosses, which does not conform to the browsing habits of foreign users, making it difficult for foreign buyers to find the information they want, and the browsing habits feel awkward;
The layout of the website is inhuman and there is no interaction. When users have not found the information they want for a long time, it is difficult to find the most detailed contact information and relevant person in charge directly through online consultation.
The website design is unprofessional, the workmanship is rough, and many English grammar mistakes make foreign users feel that the company is small, unprofessional and careless, and they can't get its cooperation opportunities;
The website can't be opened abroad, or foreign users can't stand the slow opening of their own websites, which leads to users' impatience to close the website and no cooperation opportunities;
Message feedback, online consultation and email consultation on the website are all decorations. The user asked for a long time and got no reply, but he has found another supplier.
The basic optimization of the website is not done well, and the ranking of overseas series search engines is poor by several pages, so it is difficult for buyers to find it;
Some websites have been blocked by foreign search engines for a long time, which leads to the inability to find the website on search engines; Foreign trade enterprises know nothing about this,
Ignoring the usage habits of foreign local users, ignoring local well-known websites such as Yellow Pages and tools commonly used by buyers.
In view of the above problems, Aodao suggested that such foreign trade enterprises should focus on the following points:
Website design is completely westernized, focusing on font size (Westerners like smaller fonts), browser coding (many overseas users don't install Chinese language support, so the website should be coded in utf-8) and details (language details, elaborate website design, etc.). ).
The website design refers to well-known foreign companies, making it stable, such as well-known international enterprises in the industry. Foreign users rarely visit the mainland, and a lot of information is learned through websites. If the company is small, you should also show your strength and professional advantages on the website. When the company is big, it is necessary to show its qualifications and strength.
The website must be placed on an overseas server to ensure the speed of overseas users accessing the website. If it is a global user group, it is recommended to use the American host. After all, the United States has the richest Internet resources. If it is other regions and countries, it is recommended to buy local website space.
Enterprise post office, too important, a lot of mail generation business, not one can be lost or there are other problems. To ensure the normal sending and receiving in the world, according to the situation in Chinese mainland, if the enterprise post office server used is located in Chinese mainland, there are basically many overseas countries that cannot receive your enterprise post office. There is no enterprise post office. Foreign users attach great importance to corporate image, and corporate post office is the most basic. This will require the use of overseas company post offices. The enterprise post office server is located in the United States, Europe or Taiwan Province Province, and the IP of the mail server must be reversed. The mail system should try to choose the foreign mail system. At the same time, it is best to choose the forwarding function of relaying overseas servers. Mail from Chinese mainland cannot be sent, and it can also be forwarded through overseas servers.
In the process of website construction, we must pay attention to the most basic website optimization, such as keyword optimization, navigation optimization, label optimization, keyword density and so on. These are also the basic configurations of website construction.
Website construction should pay attention to humanized design. Look at Dell, Apple, Aol and other websites, concise and clear. Important information always appears in the most eye-catching position, and the contact information is detailed. When you can't find the information you want, he has many ways to communicate directly with the relevant person in charge of the company, such as timely email, instant messaging, internet phone and so on. Let users always find the information they want. Many foreign websites are self-help, because the shopping guide on the website is very clear and the matters needing attention are also very clear. Visitors can complete what they want to know according to the step-by-step instructions, and if in doubt, they can easily find relevant contacts to solve the problem in time.
Don't do some dishonest marketing methods for opportunism, such as sending spam and cheating on search engines, which will have serious consequences.