Cross-border e-commerce platforms are divided into domestic and foreign platforms, such as AliExpress, Amazon and EBay. , domestic cross-border e-commerce platform, established cross-border e-commerce platforms such as Tmall, JD.COM and Vipshop, and new cross-border e-commerce platforms such as Netease Koala, Xiaohongshu, Gathering and Gathering Cost-effective. To say which platform is easy to do depends on whether you choose to face foreign countries or domestic ones. Generally speaking, you will choose the domestic platform, because there is no language barrier in China, and the population base is large and the market capacity is large. If you naively think that you can make money by sitting in Tmall and JD.COM, you are wrong. Tmall and JD.COM are both C-side platforms, which belong to traditional established e-commerce platforms. Due to the well-known reasons of high flow and high entry cost, it is gone forever for sellers to find more gold and silver on such a platform as before. How would you evaluate Netease's koala and little red book platforms? Netease koala has a high entry threshold and is not suitable for small sellers. In addition, cross-border e-commerce platforms such as Xiaohongshu and Ji Yun are all C-oriented platforms, that is, platforms directly facing consumers. After-sales service is enough for you to drink a pot, because cross-border platform returns are very troublesome.

Cross-border e-commerce companies and individual sellers should choose different platforms according to different business attributes and different supply chains.

For export e-commerce sellers, there are currently five mainstream platforms:

1. Amazon: At present, Amazon's global sites are the United States, Canada, Britain, France, Germany, Italy, Spain, Japan and Mexico. 3C electronic products will be more popular on Amazon. This category is also a hot-selling category for domestic export sellers.

2. Yi Bei: In 2007, it became an export and retail platform in China, and trained the first batch of sellers specializing in retail export. If you export auto parts, Yi Bei is the largest platform at present.

3. China brand

Global Huapin is the world's leading comprehensive product and service platform, providing massive goods and services for global cross-border e-commerce sellers. The products of CB platform include tens of thousands of most popular product lines, such as clothing, electronics, watches, toys, ornaments, shoes, outdoor products, etc. Every day, new products and best-selling products are launched at the lowest price. The platform has a perfect supply chain network, providing customers with superior delivery prices, high-quality product descriptions and picture information, and a professional QC team. Sellers only need to pay attention to the sale itself. After the end consumer places an order on the user platform, CB users can place an order for payment on the platform, and the platform will ensure sufficient inventory, and the order package will be delivered directly to the end consumers around the world within 24 hours.

4. Desire: A mobile-based platform. Fashion sells better. However, in the past two years, the home category of the platform has also made some efforts.

5. AliExpress: Ali's export e-commerce platform has occupied the first place in the Russian market.

Of course, there are also some emerging markets with great potential. At present, the most popular market is Southeast Asia, and the main platform players are Lazada and Shopee acquired by Ali last year. However, because Southeast Asia has developed for several years, these platforms are more inclined to cooperate with brand sellers.

There are many markets and platforms that export e-commerce can reach. Different markets and platforms have different hot-selling categories, and sellers need to choose the right platform according to their own supply chain and funds.

It mainly depends on what goods you sell and what goods are suitable for what platform.