First, account management services. Using the convenient short-term financing conditions of the bank and the advanced clearing system, we provide customers with services such as deposit and withdrawal, investment, loan, settlement and intelligent transfer. This is the most basic and simple content in wealth management services. For the bank's wealth management customers, these services are basically free of service charges.
Account management services are based on credit cards.
Followed by trading services. This is the main wealth management business used by banks to attract customers, and it is also the strength of bank wealth management business. Including RMB wealth management business and foreign exchange wealth management business.
1) RMB wealth management refers to products with higher returns such as book-entry treasury bonds, policy bank financial bonds and central bank bills purchased by banks with large basic principal raised by retail investors. Because banks involve some businesses that ordinary investors cannot invest in, such as inter-bank bond market products, their expected rate of return is generally higher than that of traditional short-term savings deposits.
2) The huge foreign exchange trading platform and the trading qualification of financial derivatives are the preconditions for banks to design rich foreign exchange wealth management products. The essence of foreign exchange wealth management products is that banks use derivatives to help customers improve their return on assets. For commercial banks, on the one hand, foreign exchange financing business is conducive to retaining foreign exchange deposit customers in the fierce competition in the same industry; On the other hand, banks can make full use of existing technology, manpower and customer resources, and expand new profit space by developing the potential of foreign exchange wealth management business.
Third, wealth management consulting services. Relying on its own advantages in information and talents and extensive cooperation with financial institutions such as securities, insurance and funds, banks provide customers with a series of financial advisory services such as financial planning, investment advice and financial consultation. Wealth management consulting service is an advanced stage of wealth management. Its carrier is one-to-one, one-stop account manager service. It provides a unique wealth management plan based on customers' expected rate of return and their own risk tolerance. The investment products designed for customers in the financial plan are mostly bank-specific financial products, such as savings, foreign exchange trading, and various national debt, funds and insurance products represented by banks.
Fourth, various preferential measures. This is an incidental service designed by banks to stabilize wealth, manage customer resources and win more customers. It can be regarded as a pre-meal snack and a dessert. These services are provided free of charge. As a bank's wealth management customer, you can generally give priority to handling various businesses, giving priority to providing various tight investment and wealth management products (such as reserving the amount of national debt), and enjoying many services such as business fee reduction and exemption. Most of the bank's wealth management customers belong to the middle and high income classes in society, and these preferential services and VIP treatment that show their identity are quite attractive to them.
Finally, the enterprise asset management business. At present, the enterprise asset management business of China's commercial banks is still in its infancy. It mainly focuses on providing daily financial supervision, fund allocation and other account management services for enterprises, as well as consulting services such as mergers and acquisitions, bond and bill issuance, fund custody and project cost consultation.