At eleven in the morning, the sun is just right. In front of the floor-to-ceiling glass window of Huaqiao Building on Nanjing Road, Zhu Liren, the general manager of Fuji Group, who is fashionable in clothes and funny in conversation, told reporters about his entrepreneurial process. There have been ups and downs, and there have been hesitations, but for Zhu Liren, who is optimistic by nature, all these have made a more fulfilling and wonderful life. With his knowledge and vision, Zhu Liren became Tianjin? Returnees? The representative of the manager, at the same time, used his own values and wealth to interpret the childlike heart of an overseas Chinese businessman in his hometown of Tianjin. Go home and dream
For Zhu Liren, Tianjin is the place where his dream began and where he realized it.
From 65438 to 0987, Zhu Liren, who graduated from technical secondary school and soon took up his job, went on to study in Japan with the help of his aunt. As soon as he set foot on this road of studying in a foreign country, Zhu Liren secretly struggled with himself. Menstruation, who has lived in Japan for many years, expressed his willingness to provide him with living security and only asked him to complete his studies wholeheartedly. However, Zhu Liren began to look for a job the day after he arrived in Japan from Tianjin, and the tuition and living expenses have not reached out to his aunt since then. Zhu Liren, who is easy-going in appearance, is actually the kind of person who is stronger in his bones. In just two years, he not only completed his studies with excellent results, but also was hired as a headquarters employee by a Japanese multinational company because of his excellent working ability. ? I became a regular employee after working in the company for half a year, while Japanese employees usually need two years. ? With his own efforts and solid work achievements, Zhu Liren was quickly recognized in the Japanese society where the competition in the workplace was extremely fierce.
When he learned that the company he worked for wanted to invest in the China market, Zhu Liren, who had been concerned about the development of his hometown Tianjin, took the initiative to propose to the company's board of directors that Tianjin should be his home. His proposal was scientific, detailed and operable, which convinced the top management of the company. And made a decision, Zhu Liren as a representative of the company to implement the investment plan in Tianjin. That moment became a major turning point in Zhu Liren's life. He set foot on his long-lost homeland and returned to Tianjin to start a business.
In Tianjin in the 1990s, everything was in full swing, and Zhu Liren was shocked by the great changes in his hometown. ? Go home? After that, he did not stop for a moment and quickly integrated into the new role. ? When I first came back, I did garment processing and international trade. Tianjin is a traditional clothing and textile base. According to this advantage, I applied to the headquarters to move the kimono processing project to Tianjin. Groups of kimonos with fine fabrics and excellent workmanship were sold back to Japan by Tianjin craftsmen and were very popular. Also introduced some special products of Tianjin Port to Japan, such as household names in Japan? Tianjin Li Gan? . ? Zhu Liren started Sino-Japanese trade with Tianjin as the base camp.
Tianjin people over 40 remember that the 37th floor of the International Building was once a food landmark in Tianjin, and the person who opened the restaurant to the top floor of Tianjin office building was Zhu Liren. 1994, Zhu Liren decided to introduce foreign capital into Tianjin catering market when he saw that Tianjin catering market could not be integrated with internationalization at that time. Due to the steady development of Zhu Liren's garment processing and international trade projects at that time, the Japanese headquarters felt very good about the Tianjin market, agreed to invest in the development and construction of Tianjin catering market, and entrusted Zhu Liren with full authority to be responsible for the project implementation. ? For a time, food became the first choice for foreign businessmen to eat in Tianjin. Our chefs are all invited from Japan and Hong Kong, which brings a fresh air to the catering industry in Tianjin. Many foreign businessmen told me that this is my canteen? . ? Although the contract expired later and the business was terminated for various reasons, Zhu Liren was still unfinished when he recalled the scene in the original "Wedding".
In less than three years after returning to Tianjin, Zhu Liren successfully introduced 90 million yuan of foreign capital to Tianjin, and successively established? Eat for the sky? Food Development Co., Ltd. and other three wholly-owned and Sino-foreign joint venture large catering hotels and companies are the first foreign investors to invest in Tianjin catering market.
Switch to commercial real estate
With the development of his career, Zhu Liren's influence at home and abroad is growing. In order to participate in the operation of overseas companies and further strengthen his own strength, he obtained permanent residency in Australia. 65438-0996 Absorbed overseas funds and established Tianjin Fuji Enterprise Development Co., Ltd., a Chinese-foreign cooperative enterprise, and served as the general manager of the company. Zhu Liren used his contacts with major international companies to continuously broaden the platform for Tianjin to attract foreign investment, from international trade and catering industry to commercial real estate.
Why do you want to set foot in commercial real estate? This also starts with an unsuccessful marriage between Zhu Liren and Mitsukoshi Department Store in Japan. ? At that time, the leaders of Heping District Government hoped to introduce foreign businessmen to Tianjin and settle in binjiang road to upgrade the department store industry. After learning this situation, I got in touch with Mitsukoshi Co., Ltd., a famous Japanese retailer, through the headquarters of the Japanese company, and gradually reached a cooperation intention. We bought the Shang Yun store, a local enterprise at that time, in binjiang road, and established Tianjin Mitsukoshi on this basis, waiting for Japanese Mitsukoshi to enter. Later, due to special reasons, the original plan ran aground, and Japan's Mitsukoshi finally did not settle in Tianjin. ?
Only by giving up can we save our strength. A year and a half later, Zhu Liren quit the department store industry that he was not good at at at that time. Although the short March in Tianjin did not leave more impression on consumers at that time, this episode deeply affected Zhu Liren's entrepreneurial trajectory.
Lost in the East Corner, gained Sang Yu, and reflected on the gains and losses of this year, Zhu Liren decided to concentrate his resources and energy on the commercial real estate industry. Zhu Liren recalled the idea at that time: Although there was no cooperation in the end, Mitsukoshi's business model gave me great inspiration at that time. Mitsukoshi's business includes Mitsukoshi Department Store and Mitsukoshi Real Estate. The organic combination of the two can better meet the needs of future business formats. I think, since it was very difficult for me to engage in commercial operation at that time, I will start with commercial hardware supporting commercial real estate. ?
It is a bold attempt for Zhu Liren to set foot in commercial real estate, but it also opens up a new situation for his future commercial development. Since 2000, Zhu Liren's business has been adjusted and changed, commercial real estate has become the focus of development, and some new partners have joined in one after another. The internationally renowned French Baifuqin Investment Company decided to cooperate with a Hong Kong investment company and Zhu Liren to establish Tianjin Baifuqin Investment Co., Ltd. on 200 1, with Zhu Liren as the executive director [FS:PAGE] to participate in Tianjin's infrastructure construction.
In the commercial rivers and lakes, the personality of an enterprise head is destined to be integrated into the enterprises he founded and operated, especially in the commercial real estate industry. Looking at Zhu Liren's commercial projects in Tianjin, such as Overseas Chinese Building on Nanjing Road and Milao Commercial Building in binjiang road, Zhu Liren strives for perfection in design and selection of building materials. ? Do your best if you want to do it? It has been vividly reflected in its commercial real estate design and operation concept.
? Charming Tianjin? Charm of
It has always been Zhu Liren's development goal to combine real estate and retail to become bigger and stronger. He has been working hard to realize this dream.
Zhu Liren is planning his own charming new commercial project in Tianjin at binjiang road Commercial Pedestrian Street and the surrounding plots of Hebei Road, Harbin Road and Henan Road in Heping District, Tianjin. The design of this project is now in full swing. It is estimated that the civil works will start at the end of 2008, and the first phase will be completed before the end of 2009. The total planned construction area of the project is 654.38+10,000 square meters, including 50,000 square meters of department stores, 50,000 square meters of hardcover serviced apartments and 50,000 square meters of modern business hotels.
The century-old history and popularity of binjiang road Commercial Pedestrian Street are unique, and it has incomparable advantages over other business districts. But at the same time, there are many department stores in the business circle, and the competition is fierce. In the fierce market competition? Charming Tianjin? How to be a latecomer to commercial projects?
Zhu Liren's answer is: A good business project should not only inherit the historical context, but also innovate. After Zhu Liren made an in-depth study of binjiang road's commercial history, he gave it to? Charming Tianjin? A different positioning, in order to lead the store to the store mode, so that consumers can find it here? Shopping? At the same time, add more surprising international elements. ? Consumers can stroll around here slowly, and each block has different styles and mixed business discovery fun. At the same time, we set up two direct elevators in the space of 10 floor, which can take people directly to the fifth floor. The cost of only one elevator is 6 million yuan. In hardware, we are fully in line with international standards; What is the key in business? What do you sell? . ? At this time, after the March incident, Zhu Liren already knew the rules of the game in the retail industry, and he focused on introducing quality brands. In order to introduce some excellent domestic brands to Tianjin, Zhu Liren not only commissioned a professional consulting company, but also started it six months ago? Charming Tianjin? The rental and sales department has sent some staff to Shanghai, Guangzhou and other cities with developed fashion information to collect and communicate brand information. According to Zhu Liren, in the choice of entering the store? Charming Tianjin? The selection of clients is very strict, and not everyone can come. To this end, they do not hesitate to increase investment, such as giving each other more favorable rents to attract better businesses. There is a specialization in the industry and a clear division of labor. After Zhu Liren plans to complete the project, he will invite first-class property companies to manage businesses, hotels and apartments respectively. Charming Tianjin? Become a fashion landmark representing Tianjin's high-quality life and leisure taste.
Avoid duplicating the existing binjiang road? how much is it? Trying to build what binjiang road lacks? Less? Do differentiated management. Zhu Liren believes that as a visionary investor, he must look far beyond the immediate interests. Only in this way can he avoid low-level duplication and improve the added value and sustainable development ability of commercial projects. This is Zhu Liren's innovation? Charming Tianjin? What is the project thinking about? How far is it? Debate.
Overseas Chinese businessmen are heavy? Emotional intelligence?
I believe that people who have met Zhu Liren will always be infected by his enthusiasm. He is optimistic and straightforward and full of confidence in the development of his hometown. Years of overseas experience have given him credit ideas and familiarity with market rules, which makes him adept at attracting investment and different business fields. Giving up the superior living environment abroad and resolutely choosing to return to Tianjin to start a business, Zhu Liren's love for his hometown can be seen. Will Zhu Liren's love? Infection? Yes? It turns out that few foreign friends know about Tianjin, and now no one doesn't know about Tianjin. ? Wherever Zhu Liren goes, he is always promoting and introducing Tianjin to investors from all walks of life.
Zhu Liren actively participated in the establishment of Tianjin Overseas Chinese Chamber of Commerce and served as the vice president of the Overseas Chinese Chamber of Commerce. Focusing on Tianjin's economic development, he actively built a bridge between banks and enterprises and built a win-win platform for exchanges between the financial sector and members of the Overseas Chinese Chamber of Commerce. Inspired by him, it is composed of famous large enterprises in Taiwan Province province? Taiwan Province Federation of Industrial and Commercial Enterprises? A number of well-known overseas chambers of commerce and Chinese business organizations, such as the Chinese Chamber of Commerce in Japan, have expressed their strong interest and willingness to invest in Tianjin, and organized members to visit Tianjin to seek business opportunities. In view of Zhu Liren's great contribution in gathering foreign capital and overseas Chinese capital, it was awarded jointly by the Overseas Chinese Affairs Office of the State Council and the China Federation of Returned Overseas Chinese in 2004? National advanced returned overseas Chinese and their relatives? Honorary title. In 2005, Zhu Liren was elected as the vice president of China Chinese Business Association, recommended by the state and Tianjin authorities.
Zhu Liren has always had a sense of responsibility for the development of his hometown and is keen on public welfare undertakings. Lee? This is precious in the commercial society. In the process of Haihe River reconstruction,? Guanshengyuan? 、? Zhengxingde? Due to the demolition of the old store, more than 1000 employees temporarily lost their jobs. In order to help the district government resettle these workers and develop these time-honored brands, Zhu Liren put? Charming Tianjin? The gold shop on the first floor of the project 1 1,000 square meters was sold to these time-honored brands at the cost price, which solved the employment problem of employees and enabled Tianjin's characteristic time-honored brands to be passed down and preserved.
Zhu Liren often said:? As a new generation of overseas Chinese, only by better developing enterprises and doing a good job in public welfare can we really play the role of overseas Chinese. ?
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