The first is the strategic management of international business. Its starting point is how the general manager formulates and implements the enterprise strategy in the transnational environment and establishes the organization to implement this strategy. Involving: (1) investigating the diversity of international business activities; (2) Analysis of industry competitors in the international environment; (3) Non-market problems in international operation; (4) the choice strategy of entering foreign markets; (5) the relationship of international suppliers; (6) International functional strategy and organizational changes in international and global operations. ?
The second is the competitive strategy of multinational enterprises. Enterprises participating in international competition are not only the product of domestic environment, but also an important force for the development of comparative advantages among countries. Therefore, in this regard, we should not only consider the decisive factors of the development of national comparative advantage and internal competitiveness, but also consider the key factors of multinational companies to formulate and improve their strategies, including mergers and acquisitions, wholly-owned companies, joint ventures or listing abroad to conduct business overseas. ?
The third is international marketing. With the expansion of the international market and the continuous expansion of the global business scale, enterprises need to pay more attention to the management of international marketing, including product and trademark management, pricing, promotion and advertising, as well as the distribution, market research and market organization of the international market. At the same time, we also need to consider the strategy of market entry and positioning, global competitor analysis, strategic alliance and so on. ?
We also use a lot of case teaching in the course of international business management. What is more interesting is the domestic experience brought by some international students from different countries and their different understanding of things in transnational culture. By communicating, debating and negotiating with students from different ethnic and racial backgrounds, we can accommodate different viewpoints and make the course of international business management very lively and interesting. When I was studying this course, I also studied the development of American automobile industry and how it developed abroad. Because the American automobile industry is the largest and most representative industry in the United States, studying this topic is also very helpful for me to learn international business. ? In fact, it is very important for an MBA engaged in international trade to recognize the driving force behind the flow of goods and services in international trade. We should master the concepts of comparative advantage and competitive advantage. In any form of voluntary transactions between independent subjects seeking to maximize value, international trade will occur if it can create more value in the use of resources than in other aspects. To put it more bluntly, trade must be profitable for both buyers and sellers, otherwise it can't continue, at least for a long time. ?
For exporters, the value of international trade is a product with high price, large quantity, low cost and the combination of product quality and design. For importers, value can be created through low price, multi-characteristics, high quality and diversification of resource supply. The operation of international trade will also affect the risks faced by importers and exporters: if they sell in several different markets at the same time, or obtain raw materials from several different manufacturers at the same time, the risks will be reduced; However, trade restrictions, exchange rate changes and foreign market demand, supply and price fluctuations will increase risks. Managers engaged in international trade must balance the impact of international trade on profits and risks, so as to maximize the value obtained by enterprises from international trade. ?
MBA should remember that the purpose of international trade is to maximize the value of the enterprise, and exporting for export (except gaining market share in the short term) is not the purpose of the enterprise. Similarly, for countries, the purpose of international trade is not only to increase exports and reduce imports, but to increase national income through international trade. Generally speaking, the export itself or the export of a product is not necessarily "good". Similarly, the import of a product is not necessarily "bad". However, when formulating policies, governments all over the world seem to take it for granted that the export of the whole or a certain product should be encouraged as much as possible and the import should be restricted. ?
In fact, exports may also be unfavorable. A country's resources-labor, capital, technology and natural resources-are used to produce export products, while foreign consumers benefit from them, which reduces domestic supply. Similarly, imports may be beneficial. Imported products are made from other countries' resources and consumed in China, providing more goods and services for our country. Only when export income can provide financing for national imports or repay accumulated international debts can export be effective. Similarly, foreign exchange reserves are beneficial only when they are used to offset the difference between export income and import expenditure and to pay for future imports. ?
Creating value is the motive force of international trade, which raises a question: what factors prompt enterprises (or countries) to produce export products or import from abroad? Why do some products export to create value, and some products import to create value? How is value created? In order to understand this basic problem of international trade, it is necessary to master the basic theory of international trade. Understanding this theory is of great significance to managers. If a large number of international trade activities carried out every day are compared to surging waves, then the theory of international trade can be regarded as a tide that holds up the waves. Understanding "waves" and "tides" is very important for managers engaged in international trade, which is also a key part of international business management. ?
There are many courses in the whole MBA course, and the above are the essence; It is also worth mentioning other related learning activities, such as MBA case debates in Canada or internationally. Every week, the business school will invite an entrepreneur or successful person to the school to give a lecture or talk and introduce their successful management methods. This multifaceted, rich and rigorous study and training has laid a solid foundation for MBA to enter the real business world in the future.
1, employment direction
Marketing is mainly a theoretical subject. I majored in business administration in college, and I studied more widely than marketing. Theoretical subjects basically have little practical effect after what they learn in school enters the society. Now I am engaged in the middle management position of sales in an e-commerce company in Shenzhen.
After graduating from marketing, the main career direction is sales and marketing.
In the early stage of sales, it may be a little difficult to start from an ordinary salesman, gradually accumulate experience and establish your own customer base. If the performance is outstanding, you can be promoted to supervisor or sales manager, and then develop to director or branch head.
Generally speaking, the market category will require familiarity with the business at the beginning, and there will be a period of sales process in the early stage, and then it will be transferred to the market. The market category mainly focuses on market planning, which is responsible for the company's market research and analysis, and formulates appropriate sales strategies and company development plans for the market. This kind of work will also involve sales.
The difference between sales and marketing work is that the early stage of sales work will be harder than the market work, but the later development and "money" will be greater when they grow up; The difference between marketing work and sales work is that it is more stable and the basic salary will be higher, but generally there is no commission, only bonus. Compared with marketers, a mature salesperson will have greater income and growth.
2. Select an enterprise:
There is a great demand for marketing talents, it is easy to find a job, and the requirements for academic qualifications are not very high. However, it will be easier to find a sales job in a private enterprise that has just entered the society. After all, state-owned enterprises and foreign enterprises will have high requirements for the employment of salespeople, which will be stricter and more competitive. Generally speaking, although the treatment and welfare of state-owned enterprises and foreign enterprises will be better, they will only recruit experienced salespeople. Your situation is rather difficult at present.
3, the choice of industry and the accumulation of contacts
You should be talking about the accumulation of customer resources, which is related to the industry, but the accumulation of contacts is different. As for which industry is well-connected, it should not be used as the standard for you to choose an industry. You should choose the industry you are interested in, or the industry you plan to engage in in in the future as the standard for choosing the current employment industry, because no industry is easier to accumulate contacts, and the accumulation of contacts is different from the accumulation of customer resources. The accumulation of contacts depends on your communication skills. The accumulation of contacts is not to test your business to accumulate, but to build your own interpersonal relationship.
4. "I want to choose an industry, and I will keep doing it. .
When I was about 30 years old, I accumulated experience and contacts.
Then find the right business opportunities and start a business with friends. . "
I quite agree with your idea. The most important thing to do a good job in marketing is to have a good attitude and be able to persist. After all, sales is a persistent process. Why are there so many sales people and so few successful ones? To a large extent, losers can't persist. The key to successful sales is mentality. The key to a person's success is not ability, but mentality. No matter how strong a person is, his attitude is not good. If he fished for three days and dried his net for two days, the company would not last for a few days, and then he would stay in another company for several months. At this rate, he will always just stand still and will not succeed. But as long as a person's ability is not particularly bad, if the mentality is good enough, as long as he can persist, he will at least become an expert in the industry, although I dare not say that he will be very successful, at least not too bad. When I was recruiting people in the department, the first thing I observed was the mentality of the applicant, except the ability. If the mentality is good and the ability is not too bad, I will generally hire them. If I have a bad attitude and strong ability, I may not choose, because a bad attitude is contagious, and negative factors will directly affect the enthusiasm and enthusiasm of the whole department. This is also the way most enterprises recruit business personnel.
Choosing a position mainly depends on your career development orientation. If you are ambitious and want to start your own business and do sales, it will be more appropriate. Doing a good job in sales has a greater future. After all, sales, the most training industry, often says: there is nothing impossible in sales, only those who dare not think and dare not do it. More than 80% of domestic business owners have business backgrounds, but it is harder and more difficult than the previous market-oriented work, because sales are all based on commission, and the basic salary is generally lower. Before the early stage, the performance is generally not very high, so the salary will be relatively low, but as long as you keep growing, it is possible to have tens of thousands or hundreds of thousands a month.
Your plan is similar to yours. I graduated in 2006 and have been engaged in e-commerce sales management for 5 years (part-time in university 1 year, full-time 1 year). Now I basically have the conditions for starting a business: sales management ability, contacts, funds and so on. I intend to start my own company. I have similar thoughts with you at this time, and I have experienced this stage of yours, so I am deeply touched.
Having said so much, I hope it will help you. Finally, good luck! O(∩_∩)O~