Crowdfunding in JD.COM is the fifth largest business segment of JD Finance and the business platform of Internet finance. Crowdfunding, translated from Crowdfunding, is a mode of raising project funds from netizens through the Internet. From the perspective of industry, domestic crowdfunding is still an emerging industry, which is in its infancy. The popular saying of crowdfunding is that each other realizes their dreams and everyone raises money to complete a task. The difference between pre-sale and group purchase is that pre-sale is B2C, and crowdfunding is biased towards C2B, that is, investors have the will to buy or invest first, and fundraisers organize production as needed.

For project supporters, crowdfunding in JD.COM can support projects, satisfy the spirit of helping others realize their dreams, and pursue novel and interesting products. For project sponsors, crowdfunding in JD.COM is not only a fund-raising platform, but also an incubation platform. JD.COM crowdfunding focuses on supporting creative individuals or entrepreneurial teams to realize their entrepreneurial dreams.

If you are a crowdfunding supporter in JD.COM, the support steps are as follows:

1. computer: log in to the computer of jingdong finance and click crowdfunding. Just click the support button at the booth introduction on the right side of the favorite project to operate the payment.

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2. Jingdong Financial APP: Log in to Jingdong Financial APP, click Services-All Crowdfunding, select the appropriate gear in the favorite project, click Support, and operate the payment.

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Tips: product crowdfunding is different from ordinary commodity trading. Supporters choose and support crowdfunding projects according to their own judgments, realize their dreams together with the sponsors, and get the rewards promised by the sponsors. Crowdfunding has certain risks.

If you are the initiator of JD.COM crowdfunding project, the steps to initiate product crowdfunding are as follows:

Computer-side operation path:

1, Jingdong Financial House-Crowdfunding-Initiate Project (click Initiate)

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2. Select enterprises or individuals according to the actual situation, and launch product crowdfunding according to the page prompts.

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Tips: 1, Enterprise Start-up Class: Log in with Jingdong Financial Enterprise Account (if you don't have this account, please click on the lower left corner to register immediately and enter the email verification code to register). Personal accounts can also be used to launch corporate projects.

2. It takes 40 days for an individual to initiate a product crowdfunding review (30 days for qualification review and 10 days for project review); The product crowdfunding project initiated by the enterprise after June 8, 20 17 takes 2 working days for real-name certification, 2 working days for entry information review, 2 working days for qualification review and 8 working days for project information, which takes 14 working days in total.