1, pay attention to the interests of customers
The opening sentence of an advertisement must have steps to attract customers to continue reading. The advertisement starts with talking about customers themselves, their doubts, needs and desires, so as to make advertising marketing popular.
2, must be concise and clear
Many people think that only enough words can highlight the advantages and characteristics of products, so advertisements should be made very long. In fact, this idea is wrong. The maximum capacity of human brain memory is only 7 units, and the less content, the easier it is to remember.
3, must conform to the customer's habits.
Advertising represents sales advice. There should be different expressions for different customers and appropriate expressions for different customer groups. We must test them in advance and choose how to improve advertisements according to the test results.
4. Scene immersion
People are naturally fond of listening to stories. If you can weave a story in the advertising content, and it is also very touching, I believe that customers are absolutely irresistible. To put it bluntly, it is to tell a story. This story has a sense of substitution. Everything in it is related to the people around you. For example, someone used XX products. What happened? There is time, place, people and plot. This is the story.
Recommended advertising methods:
1, from media
A wide range of media, Baijiahao, Zhihu, Netease, Sina Watch, Today's headlines, etc. You can register and publish some knowledge about dry goods related to your products, and after a large number of people pay attention, you can publish your own self-operated advertisements.
2. Live video
Live broadcast platforms such as Tik Tok, A Aauto Quicker, and Bi Li can all place advertisements.
3. WeChat official account
Tencent's WeChat public platform is a good platform for enterprises and individuals to promote advertising. There are subscription numbers and service numbers, and the frequency of articles published by different accounts is different.
4. Friends circle
This is a personal circle of friends. You can pay someone to help you advertise or build your own circle of friends.
5. Paid bidding advertisements
Such as Tencent social advertising, baidu promotion (formerly Baidu bidding) and so on. These channels generally charge higher amounts and fees, but they are generally official paid advertisements, and some channels may have obvious effects.