Little Red Book is a lifestyle platform and the entrance of consumption decision. In the Xiaohongshu community, users record the positive energy and beautiful life of young people in this era through the sharing of words, pictures and video notes. Xiaohongshu accurately and efficiently matches massive information and people through machine learning.

Unlike other e-commerce platforms, Xiaohongshu started from the community. At first, users focused on sharing overseas shopping experiences in the community. Later, in addition to beauty and personal care, information sharing about sports, travel, home, travel, hotels and restaurants appeared in Little Red Books, touching all aspects of consumer experience and lifestyle.

Xiaohongshu has reached strategic cooperation with Australian health care products brands Blackmores, Swisse, Japanese cosmetics list cosme Beauty Award and many other brands, and more and more brand merchants sell in Xiaohongshu through brand numbers. Brand authorization and brand direct sales mode are in parallel, ensuring that everything users buy in Xiaohongshu is genuine.

Xiaohongshu has established professional overseas warehouses in 29 countries and product testing laboratories in bonded warehouses in Zhengzhou and Shenzhen. If the user has any questions, Xiaohongshu will directly send the product to a third-party scientific research institution for spectral detection, so as to minimize the potential risks from the source.