1. A successful securities broker must have his own loyal customer base, and this is also the criterion for judging whether a securities broker is successful. The first is the understanding of his own salary, which is the so-called There is no basic salary or low basic salary. I am now working as a broker in a securities company, and my salary is 400 per month. But if I do well, I will get a high commission. This is also the motivation to move forward. Secondly, I also have an understanding of career and career. , most people regard what they do as their profession instead of their career. Maybe what they are doing now is just to support the family, so they don’t take it seriously, but if they regard it as When it comes to your own career, you will no longer worry about it, but will devote 100% of your energy to it. I think the two effects will be completely different, so if you want to become a qualified securities broker, you must have an understanding of the low basic salary. Understand it, and treat it as your own career. The second step is to be able to endure hardships and persevere. If these points are met, then half the battle is won.

2. 'Customers are God'. Similarly for securities brokers, customers are also their own gods. Everything they do has only one purpose, which is to let more people participate in securities investment. In the field, more people can enjoy the services provided to customers, and this channel is established for customers, so to put it bluntly, it is to build bridges for customers and let customers pass through; but the differences are what you have to find yourself. God.

3. The first task of a securities broker is to obtain a list of clients. Although there are many people who speculate in stocks in China, after all, it is still left to the point where everyone speculates in stocks. If you want to get more effective The customer list can be obtained through the following methods; one is to distribute flyers in the business area of ????Secret, two is to introduce yourself through your relatives and friends, and three is to use your existing customer resources to refer to yourself. These are the three This is the most commonly used method. In fact, if you think about your work all the time, then you will introduce yourself wherever you go. Then you still have to worry about not having a list of clients? So the most important thing is to be passionate about what you do, which will infect more people and attract more customers to yourself.

4. If you have a large customer list in your hand, but you are still worried about not having any customers, then you should think about whether you have not done your job well. With the customer list, It can only mean that there are already conditions for success, but it does not mean that it has been successful. You should communicate with customers over the phone, mark the list of potential customers that you think may be yours, and then conduct further communication. I work in a securities company I heard a short story from someone else. There was a securities broker who had been working with a client for a long time, but the client was unwilling to transfer his account to the client's company, saying that it was close to his home and convenient. , in fact, this client was not very rich, but the broker was unwilling to give up. Finally, the client came up with a method. The client made an appointment with the client to meet in a park. The client deliberately asked one of his friends to hand over a one-hundred-dollar bill. The banknotes were thrown on the ground, and then he picked them up and gave them to the client's friend. All this was also seen by the client, so the client agreed to the broker's request. Later, when the client became the client's friend, The client told this and the client laughed it off. From this story, you can imagine that in the process of making appointments and communicating with customers, you not only need professional knowledge, but also have your own small methods. As long as you make customers trust you, you will be successful in the process of making appointments with customers.

5. The success mentioned above does not mean successfully having a customer, but only that in the process of meeting with the customer, the customer has a good impression and agrees to further communication, and then What we need to do is how to seize the opportunity and make the customer become your customer. If the customer has agreed to meet with you, then what you need to do is to prepare your own professional knowledge and our company's characteristic services to deal with any questions that the customer will ask. ! Customers should only be able to serve customers after all their questions are resolved. This is also a human condition, just like when you go shopping, you always have to look at the production date, anti-counterfeiting labels, etc., so in this process In the process, you must face customers with patience and a smile. Don't make customers feel impatient, otherwise you will lose a customer.

6. Friends who have been securities brokers or insurance agents must know that you must wear professional attire and be energetic every day, because you are facing customers every day and you must provide customers with the best service. Send a positive signal so that customers will be excited when they see you and feel that you are helping them. Therefore, you should also pay attention to some etiquette when communicating with customers so that you will always be perfect in the hearts of customers. First of all, if you dress up well and add good etiquette, you will be more able to win a good impression from customers. Etiquette is respect for customers. If you respect your customers, your customers will respect you. Secondly, when meeting and shaking hands with customers, you should greet the customer and at the same time extend your hand, lean forward slightly, and look into the customer's eyes. The handshake needs to be firm and not shaken too much. The time is based on the feeling of the customer letting go. Then there is the posture for standing discussions: when standing to discuss with clients, open your feet parallel to each other and about 10 centimeters apart. This posture is less likely to fatigue. At the same time, you can maintain balance when swinging your head back and forth, and the atmosphere can be relaxed.

Standing and waiting posture: feet are slightly apart, hands are held in front of the lower abdomen, the line of sight can be maintained slightly higher than horizontal, the demeanor is calm and stable, and the attitude is confident. These are very important, and you should pay more attention to your personal image.