Huiyuan Group was established in 1992. After more than 20 years of development, a number of processing plants have been set up all over the country, with more than 10 million mu of fruit, vegetables, grain and livestock and poultry planting and breeding bases, and the sales network is basically all over the country.
2. 1992, Zhu Xinli, who works in a local county, volunteered to go to the sea to save a cannery that kept losing money. He founded Huiyuan Company on the basis of cannery. When Zhu Xinli took over, the business was heavily in debt.
Without a high-end production line, he imported advanced equipment from Germany and Sweden, and the products have no market. He traveled all over the country alone with samples and bags, causing a sensation throughout the country.
3. Developed to 1993. In order to expand production, concentrated juice processing equipment was introduced from Germany and put into production. This greatly improved the production efficiency of Huiyuan Juice and expanded the scale of Huiyuan Company. Therefore, in 1994, the headquarters was moved from Shandong to Beijing, and the concentrated juice was also exported to Europe to open up the domestic market.
4. In February 2007, Huiyuan Juice was listed on the Hong Kong Stock Exchange, setting a record for the IPO scale of the Hong Kong Stock Exchange that year. On the first day of listing, Huiyuan Juice rose 66%, which was picturesque for a time.
After listing, Huiyuan promoted 250ml 100% pure fruit juice nationwide for the first time, and placed advertisements on CCTV. Huiyuan Juice is gradually recognized by the national public. Since then, Huiyuan Juice has become our "national beverage" and the leader in the domestic juice industry.