With the strengthening of holiday economy and leisure consciousness, food plays an increasingly important role in tourism. Whether it is a scenic spot tour or a shopping tour, what people can't mistreat is their "mouth" and "stomach". Therefore, the catering industry is a landscape that will never fade in the holiday economy. At present, holiday tourism consumption is often concentrated and impulsive, which will inevitably produce some negative effects while producing positive pulling effects.

1. In the "big holiday economy" in just a few years, the whole marketing market is extremely hot.

2. While the holiday economy has brought prosperity to China's marketing industry, it should not be ignored that the overall development level of the catering industry is still low, and the traditional business model of enterprises is the mainstream, especially in quality and hygiene, environmental protection, raw material procurement, dining methods, scientific nutrition and so on. Long holidays really stimulate consumption, but in the face of holiday business opportunities, most operators are still limited by the old business path; Most consumers blindly follow the trend and can't get the expected consumption pleasure. However, the awareness of green and healthy consumption is not strong, and the credibility of assured consumption is not high, which seriously restricts the sustainable and healthy development of the catering industry. Coupled with the short-sightedness of catering operators, in order to strive for short-term benefits, the phenomenon of redundant construction is very serious, resulting in a waste of resources. What's more, disorderly competition in the industry, illegal operation, unauthorized price increase, extra charges, fraudulent customers, and serious decline in service quality have led to confusion in the service consumer market and a substantial increase in complaints, which has seriously affected the reputation and image of the industry. If we can't take effective measures to solve the problems existing in the holiday economy and eliminate the negative effects, in the long run, concentrated holiday economy consumption will have a negative impact on the sustainable development of tourism and catering industry.

From the above signs of holiday economy, we know that on the one hand, the contradiction between supply and demand of holiday economy is very sharp. Although we have made preparations, it is still far from enough. Restaurants are full, middle and low-grade hotels are insufficient, and various materials are not fully prepared. Consumption is concentrated and monotonous. On the other hand, it also makes us realize that how to make effective use of long holidays to create a good holiday environment is a new topic worthy of in-depth study.