1, anchor performance: the anchor's expressive ability and the attraction of live content are important factors affecting the occupancy rate. If the anchor has strong expressive ability and can attract the attention of the audience, the admission rate will increase.
2. Visual attraction of the live broadcast room: The better the visual experience of the live broadcast room, the more eye-catching the goods and the higher the occupancy rate. For example, the optimization of scene design and product display in the live broadcast room can enhance the visual appeal.
3. Flow accuracy: The entry rate will also be affected by the flow accuracy, that is, the flow source. The largest proportion of natural traffic comes from live feed recommendation, and the exposure recommended by live feed includes the exposure of two ports, including the exposure that users brush into the live room on the information flow recommendation page, the exposure that users are immersed in "pure live room sliding up and down" after clicking into a live room, and the exposure of the live room on the recommendation page.