A few days ago, everyone knew the result of Alibaba Group's "two-in-one" case, and its behavior was directly defined as "abuse of market dominance", with a fine of 65.438+0.82 billion! This set a fine record in China's anti-monopoly law.
But for the well-funded Alibaba, the sales of $65.438+0.82 billion is nothing, only 4% of the domestic sales in 2065.438+09. After the April 10 penalty, Alibaba's Hong Kong stock price still opened higher and went higher in April 1 1 day, with an increase of more than 8 percentage points.
But soon the ant tribe was interviewed again. Although there was no fine, it directly hit Alibaba's life.
The People's Bank of China, the Banking and Insurance Regulatory Commission of China, the Securities Regulatory Commission of China and the Foreign Exchange Bureau attended the meeting ... which can be said to bring together all the members who make rules in the financial field. The main content of the conversation is to thoroughly rectify the financial business of Ant Group.
It is worth noting that the word depth also indicates that change is coming!
How to carry out "deep" rectification? To sum up, there are five aspects.
Article 1: Correct the unfair competition in the payment business, give consumers more choices of payment methods, stop the improper connection between Alipay and financial products such as "flower shops" and "loan shops", and correct the improper behaviors such as embedding credit business in the payment chain.
The key point is to classify flower buds and loan buds as the nested credit business of Alipay. In order to give consumers more choices, Alipay should cut the flower buds and loan buds in half.
It can be understood that the products currently used, such as Alipay flower buds and balances, are all ants' own, and more flower buds used or borrowed by stages are also their products, which may not be used after rectification!
In the future, more payment methods such as bank cards, credit cards or WeChat will be added, which requires Alipay to expand the scope of payment. Maybe in the near future, when we shop in Taobao, we can choose WeChat payment or JD.COM IOUs payment?
Break the information monopoly, strictly implement the Regulations on the Administration of Credit Information Industry, operate personal credit information business with a license according to law, follow the principle of "legality, minimum and necessity", collect and use personal information, and ensure the safety of personal and national information;
This article is easy to understand, and the requirement is "driving with a license". In addition, it is necessary to strictly control the credit of flowers and loans. At the same time, the future ant group will not collect user information indefinitely.
The third is to turn Ant Group into a financial holding company as a whole, bring all institutions engaged in financial activities into the scope of supervision, improve risk isolation measures and standardize related party transactions.
Third, it has a greater relationship with the listing of Ant Group. We can see that since Ant Group changed its name from "Ant Financial Services Group" to "Ant Technology Group" in 2020, its financial attributes will become more prominent. There are two main reasons: first, the supervision of technology companies is more relaxed than that of financial companies; Second, technology companies have high valuations.
However, this regulation completely broke the convention of ant group. Even after listing, its valuation will be greatly reduced.
Fourth, strictly implement prudential supervision requirements, improve corporate governance, seriously correct financial irregularities such as credit, insurance and wealth management, and curb high leverage and risk spread.
In fact, this article has already been implemented, such as directly canceling the sales channels of small and medium-sized banks and local banks on Internet platforms such as Alipay.
Article 5: Control the liquidity risk of important fund products and actively reduce the balance pressure of Yu 'ebao.
Such a rule is simply quite strict. It is understood that Yu 'ebao is ahead of small banks on the premise that more than 654.38 billion users of Alipay are diverted, and even affects the state's control over the money fund.
What does pressure drop mean? As far as I know, the first one is to ask customers not to provide new subscription services, and the second one is to ask customers to redeem their original products while doing work. Of course, all this must be done by the ant family. In short, Yu 'ebao will implement a purchase restriction in the future.
To sum up, especially the first one can be said to be a bolt from the blue from the ant tribe's point of view. Most people use Alipay to facilitate the use of "flower buds" and "borrowing buds", but now they are required to cut them down, and it is conceivable that a large number of users will be lost.
It is reported that the US Mission has also been interviewed recently. But compared with Alibaba, they will face a fine of more than 4 billion.