(a) to establish a good? First impression? In foreign investment promotion activities, investors always keep close contact with investment promotion personnel in the whole process of completing investment decisions. First impression? Very important. In many successful investment cases, it is often heard that investors are scrambling to invest with their favorite and trusted investors on the premise that the objective conditions are almost the same or have their own characteristics. Therefore, investment personnel must firmly establish how to establish investors. First impression? Concept, enrich knowledge from different angles, improve self-cultivation, study strategies, carefully organize, achieve the effect of love at first sight, hit it off at first sight, smoothly enter the level of in-depth communication and negotiation, and prevent? First impression? A terrible lost opportunity.
(2) Establish the image of political quality of investment promotion personnel. The political quality of investment promotion personnel is reflected in their profound understanding of the party and state's opening-up policy, sincere love and correct understanding of local investment promotion work. In foreign exchanges, let the other party feel that they have a strong sense of the times, a sense of responsibility and a sense of due diligence in attracting investment. To establish the image of political quality of investment promotion personnel, it is necessary to strengthen the study of political theory and understand the international and domestic political and economic situation. Under the current general trend of economic integration and globalization of science and technology, it is necessary to study how to implement the opening-up line and policies of the party and the country, bring regional economic activities into the track of the world economy, and raise the work of attracting investment to the height of improving China's comprehensive national strength and local comprehensive strength. Businessmen with this political quality will be respected.
(3) Establish the image of investment promotion personnel's policy level. Market economy is legal economy. In order to promote the process of opening to the outside world and attracting investment, the state has promulgated a series of laws and regulations to use and encourage domestic and foreign investment policies, and local governments also have a series of corresponding laws, regulations and preferential policies. Familiarity with these policies, laws and regulations is the basis and premise of attracting investment. Therefore, as investment promotion personnel, we must study hard and master it to give investors a higher image of policy level. It can be said with certainty that an investor who is not familiar with relevant policies and regulations is not a qualified investor. The policies, laws and regulations that businesses should master are:
1. Guiding opinions of the state on encouraging, restricting and prohibiting industrial classification in different periods.
2, foreign and domestic investors to set up enterprises in the local examination and approval procedures and basic requirements.
3. Tax and financial support policies.
4. Relevant regulations on planned land use and supporting facilities.
5. Foreign exchange management system for imported equipment, raw materials, spare parts and export products.
6. Employment and social security system.
7, the relevant provisions of the introduction of technology.
8. Other applicable laws and regulations.
(IV) Establishing the professional quality image of investment promotion personnel Investment promotion is a comprehensive work, and it needs to deal with investors from different regions and industries. Therefore, investors must have excellent professional qualities, including knowledge of investment, financial management, foreign trade, law, foreign languages and industries, so as to better communicate with investors, judge the level, content and credibility of investment, and introduce in detail the hot issues of regional natural resources, supporting industrial base, human resources and market conditions that investors care about according to investment requirements. A qualified investment promoter must not only have the above-mentioned necessary knowledge, but also master the main points of basic documents of investment projects, such as project proposal, feasibility study report, business plan, etc. And learn to read and master the following points:
1. Industry classification, technology and process level evaluation of the project.
2. Market research report and market prospect forecast.
3. Development of the same industry at home and abroad.
4. Total investment and sources of funds.
5. The supporting capacity of the project here.
6, land use, planning, water, electricity, gas, transportation, environmental protection and other supporting facilities.
7. Economic and technical review and risk analysis.
8. Industry policies related to this industry, etc. The basic understanding and judgment of a project is an important basic skill of investment promotion personnel, and it is also a concentrated display of professional quality image.
(V) Establishing the image and reputation of honest and trustworthy investment personnel is a sensitive issue that investors are most concerned about. No matter how high or low the business level and ability of an investment promoter is, it is unacceptable for any investor not to be honest. Therefore, honesty and trustworthiness are the basic premise of investment promotion and the most important personality charm of investment promotion personnel. Regarding honesty, we should pay attention to the following two points in the investment promotion work:
1. Introduce the situation, answer questions realistically, and the key questions should be accurate. You can't exaggerate, make irresponsible remarks or make random promises in order to attract investors. There should be room for answers to the questions raised by investors that are temporarily uncertain or inconsistent with the current policies and regulations.
2. Fulfill the promise. We should try our best to fulfill all the promised things, from trivial reception matters such as appointment time and itinerary arrangement to major events such as policies and regulations and infrastructure investment. Even if there are variables that are difficult to cash in, we should make an objective and realistic explanation, take active remedial measures and fulfill new supplementary commitments, even if it affects our temporary interests.
(6) Establish the image of flexible and patient investment promoters. In the increasingly competitive investment promotion activities, investment promotion personnel must show strong professional quality and actively strive for investors. A project needs to go through many repeated negotiations from contact to success. Therefore, investors should have full flexibility and patience.
1, flexibility is a comprehensive test of the political quality, policy level and business ability of investment promotion personnel. On the one hand, we must not lose our principles, on the other hand, we must improvise in the face of various complicated situations and even form new plans. Therefore, in the face of the problems raised by investors, especially for major investment projects, it is easy to say that investors should abide by them. No? The principle of.
2. Patience and perseverance are also the necessary quality image of investment promotion personnel. We should pay full attention to the hesitation of investors' decision-making; It is necessary to fully understand the preliminary work carried out by assistants and preliminary staff appointed by decision makers; We should seize the repetition in the process of investigation and decision-making in time and take corresponding countermeasures.
(seven) to establish a well-organized and standardized image of the investment team, whether in large-scale foreign investment activities, or in the process of personal contact and negotiation, we should highlight the well-organized work style. In terms of reception, from initial contact to in-depth negotiation, from courtesy visit to organization of comprehensive inspection, the whole process should be carefully arranged, with strict division of labor, standardized implementation, enthusiasm and initiative, and no leakage.
In negotiation, we should pay attention to the venue selection and atmosphere contrast of each negotiation, and prepare relevant materials and collect relevant information according to the level of participants, the degree of influence on decision-making, the intention of negotiation and the purpose achieved. ;