Considering the risk tolerance, savings and consumption habits, investment experience, customer configuration and other factors, the target customer groups of time deposits can be locked into five categories: risk-averse customers, self-disciplined customers, investment-injured customers, foreign exchange-holding customers and active configuration customers.

Time deposit is characterized by fixed deposit period and high interest rate. For customers, time deposits are safe and risk-free, and the interest rate is higher than that of current deposits. At the same time, because most time deposits will lose higher interest rates in advance, time deposits are relatively stable for banks and can lock in customers and funds for a long time.

Eight advantages of time deposit:

① Safety of principal and interest: fixed deposits ensure the safety of principal and interest, and there is a deposit insurance system. Each customer can pay up to 500,000 yuan of principal and interest in a bank.

2 can be withdrawn in advance: if you invest in the property market, stocks and funds? Once the cash is withdrawn temporarily, it may not only lead to quilt cover, loss of income, but sometimes even the risk of loss of principal. However, if you withdraw the time deposit in advance, you will lose some interest. Although you stop relying on file interest and regular interest payment, eligible customers can also consider pledge and transfer of the deposit certificate to reduce the loss of income caused by early withdrawal.

③ Function of deposit certificate: Time deposit plays an irreplaceable role and advantage in visa application abroad.

(4) Multi-term: The term of time deposit is quite rich. In this regard, wealth management products, especially after the promulgation of the new asset management regulations, will have a longer and simpler term.

⑤ Sustained income: This is the obvious advantage of time deposits over wealth management products. Wealth management products have an idle period between expiration and re-purchase, especially for customers who frequently buy short-term products. In terms of one year, these "idle" periods are really not short.

⑥ Lock in long-term income: Under the downward trend of interest rates, time deposits, especially three to five years, can lock in long-term income.

⑦ Loose handling conditions: The handling conditions for time deposits are relatively loose, and almost everyone can handle them, especially children, so there are more "articles" to do in the management of lucky money.

⑧ Simple process: According to the current compliance requirements, wealth management sales have many "procedures" compared with time deposits, such as the first purchase must go to the outlets for risk assessment, and wealth management sales must be recorded and videotaped.