In fact, many people are thinking about how to drain my housing, so that my traffic is large and the conversion rate is high, thus improving their orders. I believe this may be something that everyone who does B2C is thinking about.
So why should we drain water? We are based on being a seller of Amazon's third-party platform. There is PPC in Amazon's station, but as we all know, if there is no special research keyword for the through train in the station, I think the money is spent, but it may not give you a certain conversion rate.
This is the direction of drainage we want to talk about, where it comes from! Now many training companies, marketing teams, and a deceptive Taobao shop in the market tell everyone that you can learn marketing methods by paying. There are hundreds of dollars and thousands of dollars. I really want to ask them, you have done it, can you give me a specific case you have done, and what is the conversion rate? You ask him about drainage, and he always tells you, FB, TW, SEM, SEO ... Ah, there are many more!
The point is, this is what you need. Have you analyzed it yourself? What is your product? Do you know the customer base of your product? Which customer groups serve you?
Only by analyzing yourself can you know who I want to sell the product to, which is equivalent to finding a female (male) friend. You have to analyze yourself first, how to make him pay attention to you and be fascinated by you! Therefore, because many people are particularly impatient and take advantage of it, they want me to spend some money to do it quickly. Is it possible? If so, where do marketing professionals make a living?
So the direction of drainage is that you need to know yourself first, then determine your own definition, and then find specific channels to promote!
Second, how to drain
When you analyze yourself, you probably know where my own products are positioned, where the audience is, and how my target group can let them in. Then, you can now determine what the people you need to find often play, FB, TW, or that particular community forum. Special emphasis is placed on not being too purposeful after going in. I'll pay you and you help me advertise. This is meaningless.
Abroad, people pay more attention to his own fans and traffic. If you want to cooperate with others, you should give yourself some bargaining power and bargaining space. So, what they need is traffic, and what we need is conversion rate. How to balance this depends on everyone's own play.
Give a small dry goods (how to use the advantages, selling points or hot topics of the product to arouse people's interest in you when contacting talents or celebrities. This negotiation has a higher success rate)
Third, the stability after drainage
If people help you promote it, maybe the traffic is strong enough to make you explode in an instant, and the SKU order will be K in one day. So how to stabilize such sales on the second, third and fourth days?
People can't help you push it every day. There is only one chance, so take it. The products made in the early stage are really attractive enough! Amazon is a product-based platform, not a store-based platform, which is very different in many B2C third-party platforms, so if you want to be a platform, you must understand the gameplay and rules of this platform.
A product that can continuously stabilize export orders (to a certain extent, the profit is not those junk products, but a profit of 0. 1 USD). Generally speaking, procereview is at least 4 stars. The quality of products, if accumulated, you are below 4 stars, which basically means that more and more orders will only decrease. This is equivalent to buying things on the website. For the same product, one company has a particularly high evaluation, but it is 5 yuan more expensive and 5 yuan cheaper, but the evaluation is very general and there are many bad reviews. Which one would you choose?
On Amazon's platform, the pursuit of quality is always the first.
Another point is that you need to look at the background data report every day, analyze the change degree of each SKU, and find the law. What caused you to order less, and what caused you to suddenly go up without promotion?
Only when the data is combined with the product, the product explosion can be stably output after promotion, so the promotion is meaningful!