1. Work
Marketing managers launch products, develop and maintain brand image, and make marketing and communication plans to create, maintain and increase existing business. They may have to deal with many different projects at the same time.
In order to help identify and predict customer needs, managers are responsible for planning and coordinating each stage of the marketing plan, outlining the budget and time frame. This work involves market research, product development, pricing, sales and distribution, and product promotion.
The export marketing manager works for companies that sell goods overseas. In different countries, products and services need to be promoted in different ways, which may require managers to spend time abroad. Managers will face many additional problems, such as exchange rate changes, import restrictions and local taxes.
All marketing managers spend time writing marketing and promotion briefings, giving presentations, briefing agencies and other departments, monitoring the progress of activities and writing marketing strategies.
The main business areas that marketing managers may be involved in are consumer goods, services such as banks and airlines, industrial products and the public sector.
Depending on the size of the company, the marketing manager may lead a marketing team.
Skills and interests
To be a marketing manager, you need:
Good oral and written communication skills.
Business mind with strong organizational and computing skills.
Ability to work in a team, empower and motivate others.
Creativity, energy and enthusiasm in handling election campaigns.
Ability to finish work on time and cope with pressure.
Be confident when selling ideas and briefing agencies or marketing teams.
Fluent in foreign languages (export marketing manager).
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