The development of foreign trade customers mainly includes active development and passive development. Active development is mainly to find customers through search engines, foreign websites and forum industry websites, while passive development is mainly to let customers come to the door through technical means optimization or bidding ranking and advertising. The most important thing is that you can choose the one that suits you according to each platform. Sometimes you need to use multiple platforms simultaneously. For example, you found a customer's inquiry on global sources, but there is no more detailed information. Maybe you found it at Alibaba International Station, and so on. There are only three common foreign trade platforms. 1. Typical representatives of foreign trade information matching service platform: China suppliers, global suppliers and China manufacturers. Main function: to find the profit model of overseas orders for foreign trade enterprises: membership fee+bidding ranking+advertising target: platform features of small and medium-sized foreign trade enterprises: this kind of service platform belongs to the traditional B2B service platform for foreign trade, with emphasis on "electronic yellow pages" and online exhibitions. The platform is not involved in trading services, and "traffic" is its outstanding feature. The problem is. 2. Typical representatives of small foreign trade trading service platforms: Dunhuang Net, eBAY.CN and AliExpress. Main functions: find small overseas orders for small enterprises, participate in small payments and provide express logistics. Profit model: transaction commission+bidding ranking+advertising service target: small foreign trade enterprises and personal platforms Features: low entry threshold (no annual fee), direct promotion to overseas consumers with the help of overseas small-scale trading platforms, and arrangement of express delivery and payment collection on behalf of customers. The existing problems are that the single volume is slightly scattered, the transaction commission and logistics cost are high, and enterprises can not collect foreign exchange normally, handle verification, tax refund and make accounts. There are certain legal risks. 3. Typical representative of foreign trade import and export agency service platform: Yitong business network profit model: fixed agency fee (maximum 1000/ time)+rebate from third-party service providers Main functions: providing professional import and export services for small and medium-sized enterprises, and acting as an agent for customers: customs clearance, logistics (land, sea and air) and finance (foreign exchange settlement, write-off, tax refund and insurance). Provide free merchandise display and third-party customs clearance certification. Clients: Any manufacturing and trading enterprises and individuals who meet the requirements of China Customs, commodity inspection, taxation and intellectual property rights. Features of the platform: there is no need for membership fees and transaction commissions, and the agency service fee is much lower than that charged by enterprises for their own import and export according to the import and export quantity. Its essence is to advocate the outsourcing of import and export services and become the import and export service department of foreign trade enterprises. Directly reduce service costs and improve service efficiency for foreign trade enterprises. Among them, mortgage-free secured small-scale trade financing (single amount less than RMB 6,543.8+0,000) is an innovative product jointly developed by the platform and commercial banks. Problems: Although free merchandise display is provided, the platform traffic is not large, and the effect of finding orders is not good. This is mainly through the local search engine and platform 1. For example, if you search for information about platforms, products and sellers in France, you can use www.google.fr or some original local search engines, and the results will naturally be more accurate. 2. If you want to search for a specific product, you can use the product name plus location or email suffix to limit it. For example, locals use more mail suffixes, so there are more customers. 3. The principle of finding customers is the same as that of finding platforms. You can find a local platform to publish and find the corresponding customers, which is naturally highly relevant and more accurate!