As the industry with the highest degree of globalization, the clothing industry has developed into a comprehensive system that integrates all kinds of cutting-edge technologies, including science, technology, art and innovation. But the present situation of China clothing industry is really worrying! By analyzing the textile and garment industry chain, foreign enterprises control the upstream weaving development and downstream garment design, and form a strong brand effect in the market, such as classic cars, Adidas, Valentino, Nike and so on. Without the support of international brands, the price of orders from China has shrunk by at least 70%. No wonder some people say that China's clothing industry has first-class equipment, second-rate products and third-rate brands, which can create foreign exchange, but not value. If China garment industry wants to get out of the strangled predicament, it must strive to build a world brand. As a key link in the industrial chain, fashion design must be promoted to an unprecedented height. Wang Qing, chairman of China Fashion Designers Association, said: Enterprise competition will be manifested as design competition centered on "brand". Design will no longer be limited to ready-made clothes, but will extend from fashion and ready-made clothes design to fashion goods such as shoes and hats, ornaments, bags and leather goods, creating and serving brand development. In this way, if China clothing industry wants to turn over a new leaf, it must take the following three directions as the development trend: First, it should promote personalized consumption with high added value, that is, advanced customization. With the development of Internet, the design of electronic equipment will gradually become the mainstream. Under the increasingly specialized and global production and operation mode, the enterprise's network-based CAD system can realize data sharing and standardization, and the concurrent design of products will also provide support for efficient and fast CAD systems. In order to effectively improve the market scale and product profits, the integration of clothing CAD and e-commerce is also an inevitable trend. An Internet-based remote data transmission and monitoring system for clothing enterprises will soon come out, which also provides effective technical support for the networking of clothing design and the informationization of clothing enterprises. In this regard, foreign companies have begun effective attempts and achieved considerable results. At present, there are two main types of online 3D garment CAD applications in foreign markets: one is aimed at precise cutting: aiming at the measurement of human body parameters of specific customers and the specific requirements of customers for clothing styles, clothing design is carried out on the basis of accurate measurement and full communication, and then the corresponding flat garment template is generated. This service is realized by remote control through the Internet, which allows people to receive efficient services from world-class designers and their CAD systems without leaving home. This web-based clothing (efu) design system is more advanced in the United States, Britain, France, Germany, Japan and Switzerland. One is visual simulation for fitting: interactive clothing design is carried out by collecting three-dimensional data of customer's body shape, and then the corresponding plane clothing sample is generated and processed into the required clothing products. This kind of business is also based on e-commerce and remote operation through the Internet. Now, Land'send Company in the United States can build virtual models of customers' bodies on the Internet. Through the simple operation of customers on their own computer terminals, they can try on the clothes introduced by the company and watch the visual effect of wearing a suit from the whole and from all angles. In addition, the system can also carry out three-dimensional interactive design until the customer is satisfied. At present, the 3D garment CAD software developed by the United States, Japan, Switzerland and other countries has basically realized the functions of 3D garment wearing, collocation design and modification, reflected the animation effect of garment wearing comfort, simulated the 3D drape effect of different fabrics, and realized 360-degree rotation. Among them, the CONCEPT3D clothing design system introduced by CDI Company in the United States, the 3D system of Lectra Company in France, the AM-EE-SW3D system of Gerber Company in the United States, the 3D system of PAD Company in Canada and the 3D system of Toyo Textile Company in Japan. Although China is a big country in clothing, it started late in the application of advanced technology in clothing. The domestic research in this field has made initial progress, and the 3D-like CAD design has been realized, but there is still a big gap with the foreign technical level. At present, there are only Hong Kong Science and Technology, Beijing Changfeng Science and Technology Company, Beijing Institute of Fashion Technology, Sun Yat-sen University, Hangzhou Echo Company and Shenzhen Ying Ning Company. In recent years, the garment three-dimensional covering model fitting system has been developed, and only some software has entered the commercialization stage. In this regard, China's clothing industry still has considerable room for development and broad market prospects. Second, promoting the development of clothing design in related industries is essentially an article that people use to hide their shame and create their personal image. In this way, from head to toe should be included in the clothing industry. We know that the current market structure, no matter where it is, always naturally develops into a mixed situation of clothing stores, shoes and hats, accessories, bags and leather goods stores. The reason is that these are inseparable elements of the clothing industry. Nowadays, due to the limitation of capital and technology, the garment manufacturing industry thinks it is necessary to separate them, which leads to the trousers industry and shoe factory. But in the market, they still happen to be together. So in today's highly developed science and technology, why don't large enterprises with abundant funds integrate them organically? It obviously doesn't make sense. Once fashion and ready-to-wear design are combined with shoes, hats and ornaments, it will inevitably produce a system integration effect of 1+ 1 >:2. In the shop, it is not the customers who toss and turn about how to match, but the designers who put forward a set of overall plans in advance. Then fine-tune on the basis of these schemes, which can easily meet the various needs of customers. For those customers with high status and good economic conditions, enterprises can provide them with high value-added personalized customization. Through today's highly developed Internet technology, the implementation of online clothing (efu) design, professional design guidance, and fully interactive purchase methods can meet their individual needs to the greatest extent, and at the same time bring rich profits to enterprises. [B] Third, focus on brand building in the future [/B] Since 2000, Chen Min, the president of Wenzhou Garment Chamber of Commerce and now the president of CFD Shanghai Branch of China Garment Research and Design Center, believes that "consumers are paying more and more attention to brand design, and homogenized products are no longer competitive, and personalized brands need more professional design." Future-oriented brand design must integrate professional design level, meticulous service quality and professional innovation ability, and * * * will push the ship of the enterprise to the island of brand wealth at full speed. A processing enterprise that wants to develop high value-added cutting-edge design and be satisfied with product management will never become a fashion carrier that leads the trend. The strategic center of an enterprise must be transferred to "brand management". Brand management should be based on life culture, with clothing design as the core, and develop products to drive the development of clothing industry and related industries. Only in this way, the brand operation can continue to flourish in the continuous development momentum. It is necessary to develop brands and expand their influence in both real space and virtual space. In reality, it is necessary to establish high-grade shops to attract customers' satisfied consumption; On the Internet, it is necessary to establish a professional website, implement online clothing (efu) design, fully interact with specific customers with professional design, and build a super-class clothing brand.