The Pearl River Delta region is located in the southeast of Guangdong Province, downstream of the Pearl River, and south of the South China Sea. The Pearl River Delta region is adjacent to the Hong Kong Special Administrative Region and the Macao Special Administrative Region, and faces Southeast Asia across the sea. It is called the "South Gate" of China. Among them, Shenzhen Special Economic Zone is adjacent to Hong Kong Special Administrative Region and Zhuhai Special Economic Zone is adjacent to Macao Special Administrative Region.
The economic cooperation between the Hong Kong Special Administrative Region and the mainland of China (mainly the Pearl River Delta region) is mainly based on complementary advantages and mutual benefit. Mainland China is rich in natural and labor resources with low prices, and Hong Kong and Macao are rich in capital, technology, talents and management experience. Through the free trade port of Hong Kong Special Administrative Region, the Pearl River Delta region indirectly trades with the rest of the world, and at the same time promotes the development of trade in Hong Kong and Macao.
Geography The Pearl River Delta is a multi-level economic region including special economic zones (Shenzhen and Zhuhai), open coastal cities (Guangzhou) and open coastal economic zones. After 1980s, the Pearl River Delta region took advantage of its superior geographical position adjacent to Hong Kong and Macao to actively develop export-oriented economy: it accepted the industrial diffusion of Hong Kong and Macao nearby and introduced a large amount of foreign capital (Hong Kong and Macao accounted for more than 74% of the foreign capital introduced in the Pearl River Delta region). At the same time, it has also introduced advanced technical equipment, management methods and the latest industrial and commercial scientific and technological information, and established a large number of processing and manufacturing enterprises that need more labor, such as textile and garment manufacturing, electronic and communication equipment manufacturing and so on. A large number of light industrial products produced in the Pearl River Delta region are mainly exported to Southeast Asia, Europe, Africa, America, Oceania and other regions through Hong Kong and Macao trade channels, earning a lot of foreign exchange in economic and trade exchanges in these regions, greatly improving the level of international trade in this region. By the end of the 20th century, it has become one of the largest production and export bases of electronic and daily consumer goods in the world. The most favorable condition for the development of export-oriented economy in the Pearl River Delta region is that it is close to Hong Kong and Macao, and it can get financial support from Hong Kong and Macao first. The Pearl River Delta region is a famous hometown of overseas Chinese in China, which provides natural resources, labor and other advantages for the economic development of Hong Kong and Macao. At present, many people in the Pearl River Delta have moved to Hong Kong and Macao, and Shenzhen is becoming a hot spot for Hong Kong people to find jobs.
The basic mode of economic cooperation between Hong Kong, Macao and the Pearl River Delta region is "store in front and factory in back". Hong Kong and Macao take advantage of overseas trade windows, accept overseas orders, engage in manufacturing and developing new products and technologies, supply raw materials and original devices, control product quality, conduct marketing and external sales, and play the role of "shops". The Pearl River Delta region takes advantage of land, natural resources and labor force to process, manufacture and assemble products, and plays the role of "factory". Hong Kong and Macao are in the front, and the Pearl River Delta is in the back. They work closely together and are vividly called "the front shop and the back factory". The unique economic model of "front shop and back factory" makes full use of the complementary advantages of the two places, realizes the joint efforts of the strong and promotes the rapid economic development of the two places.
Introduction to science and technology before and after
Zhejiang Qianhou Technology Co., Ltd. is a technical enterprise that operates the e-commerce website of "front shop and back factory". It uses information technology to efficiently integrate the production and marketing chain of enterprises and improve the management efficiency of enterprises. The business model and development prospect of science and technology have been recognized by the business community and favored by the financial investment community, and have attracted the attention of the government, and settled in Taizhou Innovation Service Park. Zhejiang's largest front shop and back factory enterprise
"Shop in front and factory in back" builds an "online wholesale mall" with zero middlemen online to offline, connects upstream and downstream industries with information technology, selects consumer products for special positioning, and builds an e-commerce platform of "buying domestic products and selling domestic products". The upstream supply of the platform selects manufacturers, and the downstream procurement locks in retail merchants, "cutting" the intermediate links in the traditional circulation field, shortening the distance from manufacturing to sales terminals, and creating a new ecology of commodity circulation. "Front store and back factory" is based on the operation idea of "platform shortens the production and marketing chain, and business integrates purchase, sales and storage", and operates in the mode of "online operation+offline service". Sales and purchasing teams are distributed in various commercial and industrial fields, and are committed to expanding the market for small and medium-sized enterprises and optimizing the sales network of enterprises; Choose manufacturers and products for merchants to help them operate easily. Zhejiang Qianhou Technology Co., Ltd. takes "technology creates new value" as its business philosophy, promotes information technology to be rooted in the traditional business field, and comprehensively enhances the competitiveness of enterprises in China.
Wholesale mode of "front shop and back factory"
In the traditional circulation link, goods need to be circulated at least twice from manufacturers to retailers, that is, between manufacturers, wholesalers and retail stores. If there are second-class wholesalers other than first-class wholesalers, the profit sharing will be more. The more circulation links, the longer the interest chain, the higher the price. So the retailer's purchase route determines the price level. Many links also directly affect the product cycle from delivery to sales. The control of enterprises in product design, raw material procurement, warehousing and transportation, order processing, wholesale operation and terminal retail is weakened. Unreasonable inventory and long cycle obviously increase the operating costs of enterprises and ultimately affect the competitiveness of enterprises (see Professor Lang Xianping's 6+ 1 Theory). After deeply studying the characteristics of traditional commerce and the operation modes of various e-commerce websites, an e-commerce website named "front shop and back factory" was established as a special platform for trading docking between manufacturers and retailers. "Before the store and after the factory" takes the lead in selecting manufacturers with excellent products and no outstanding brands as upstream suppliers, and e-commerce channels will fill the weak areas of traditional channels of enterprises. Of course, in order to ensure that there is no moisture in the price, the website refuses wholesalers to join. The downstream goal of "front store and back factory" is aimed at retail stores with continuous trading ability, and the website price information is limited to contracted businesses. Using the characteristics of all-weather, cross-regional, low-cost and high convenience of e-commerce, the supply and demand information will be spread to any region quickly and continuously. This is a great boon for small and medium-sized enterprises with relatively weak marketing ability, and it also increases the opportunities and choices for enterprises to obtain production and operation factors.
Advantages of "front shop and back factory" model
65438 +0. The zero-middleman model of 020 makes full use of the characteristics of all-weather, cross-regional, low-cost and high convenience of e-commerce to spread the supply and demand information to any region quickly and continuously. The upstream supplier of the website is a manufacturer, and wholesalers are declined to join, ensuring that the price does not contain water. The downstream target is aimed at retail stores with continuous trading ability, and the price information is only open to contracted businesses, excluding individual consumers and protecting the price system. It facilitates the point-to-point transaction between stores and manufacturers, directly inputs the product information of manufacturers into stores, pushes the small purchases of many stores to manufacturers, forms large-scale production, and increases the opportunities and choices for enterprises to obtain production and operation factors. The direct connection between the two parties reduces the benefit sharing parties and intermediate links, the transaction is accurate and fast, the production and marketing chain is shortened, and the commodity circulation ecology is improved. It is both a wealthy businessman and a strong enterprise. 2. Focus mode: "The industry has specialization", focusing on the domestic market, focusing on several categories of consumer goods, and screening out active shops and manufacturers with excellent quality. The demand of stores and manufacturers is accurately matched, and the supply and demand information is symmetrical, which minimizes the difficulty for store operators to obtain purchase information from massive information and provides the simplest promotion method for the transaction docking between the two parties. 3. Data support mode: use real-time data to guide the upstream and downstream industrial chains, one step ahead and one step ahead. Provide manufacturers with historical data analysis of any store's purchase, and the store's purchase is all points, which will strengthen the customer relationship and benefit the long-term cooperation between the two parties. Share the manufacturer's inventory information with the store's purchase (sales) information, so that the store can know the manufacturer's inventory and the inventory information of other stores in the region at any time, which is convenient for the same city to purchase and transfer goods. For manufacturers, it is convenient to manage the sales/inventory situation of stores all over the country, and produce, purchase and inventory according to the data. Minimize operating costs, and through the operation of local stores, analyze the development methods of products in different markets and formulate targeted marketing measures. 4. Business outsourcing mode: We sign contracts from one street to another, and the manufacturers select and introduce from the industrial zone. Our business team integrates the expansion business of manufacturers and the procurement business of retailers, and both manufacturers and retailers are relieved of the management burden and the pain of running around. With the help of our team, we can quickly realize the grand wish of "buying all over the country, selling all over the country, endless channels and endless markets".