Many economists often have different opinions on whether an enterprise is internationalized, and have never established an evaluation system and corresponding evaluation indicators from an objective perspective. To investigate whether an enterprise has truly achieved internationalization, we should not only see the export sales of the enterprise in international trade, but also conduct an all-round analysis from the overall operation and management of the enterprise, which is meaningful and has guiding value for enterprises wishing to internationalize.

To assess the degree of internationalization, at least the following indicators should be included:

1, the ratio of foreign market sales revenue to total market sales revenue.

Note: Sales revenue is the most direct evaluation index. Sales revenue in foreign markets includes international trade, product sales revenue or service revenue produced in third-party investment countries, technology transfer revenue, etc.

The formula is: foreign market sales revenue/total sales revenue.

The standard is: it should be above 30%.

2. Foreign market coverage index

Note: Foreign market coverage mainly evaluates the market coverage of enterprises, which is an evaluation index of marketing system. If an enterprise only exports to a few countries, or has the production and sales income of local countries, in fact, the degree of internationalization is very low and the risk of internationalization is also great. Coverage determines the growth space and maturity of internationalization, and also determines the degree of internationalization risk and familiarity with the international market.

Considering that China's current internationalization process has just started, this indicator must be very low, but China enterprises must gradually improve this indicator and open up more foreign markets, so as to reduce internationalization risks and improve their ability to grasp the international market.

The formula is: number of countries with sales revenue/total number of countries in the world.

The standard is: it should be above 10%, about 20-30 countries.

3, foreign market penetration index:

Note: Even if there are sales revenue or export trade in dozens of countries, if a marketing system with control and absolute influence cannot be established in the local country, its export trade and sales will be unstable and impossible to sustain. Mastering the marketing system is one of the important indicators of internationalization evaluation.

The formula is: sales revenue of self-owned or cooperative marketing system/total sales revenue in foreign markets * years of self-owned or cooperative marketing system/years of sales in international markets.

The standard is: not less than 30%

4. Index of internationalization degree of production

Note: Simple export trade, even if the amount is huge, cannot be considered as internationalization. Internationalization means that enterprises should not only sell their products to the international market, but also optimize the allocation of various resources in the international market, make full use of the resources, labor and technology of other countries, and truly realize the internationalization of production and technology development.

The formula is: output value/total output value of foreign production.

The standard is: not less than 20%.

5. Market coverage index of developed countries

Note: Analyzing the maturity of international market distribution, the higher the market coverage of developed countries, the stronger the ability of enterprises to enter and occupy mature markets in developed countries, and the stronger their international competitiveness.

The formula is: sales revenue of developed countries/total sales revenue of foreign markets.

The standard is: not less than 30%

6. International talent reserve index

Description: Internationalized talents are one of the important tools for enterprise internationalization, and the degree of internationalization of management team determines the present maturity and future development potential of enterprise internationalization.

The formula is: middle and senior managers with more than three years experience in foreign market management/all middle and senior management teams.

The standard is: not less than 10%.

7, technology internationalization index:

Note: Whether technological development is international refers to the ability to use and introduce foreign advanced technology and its attraction to foreign technical talents. In today's increasingly fierce internationalization, technology is one of the important foundations of international competition, especially in the fields of telecommunications, mechanical and electrical equipment, IT, software and so on. Technical development indicators can be evaluated according to the project, input and number of personnel.

The formula is: sum of annual external technological development projects of enterprises/annual technological development projects of enterprises.

The standard is: not less than 20%

8. Indicators of international fund management capacity:

Description: Internationalization is the sum of various business activities of an enterprise, and capital management is indispensable. Capital management includes foreign exchange handling capacity, foreign loan capacity, capital allocation capacity between countries and so on. To simplify, it can be evaluated according to the way that the annual turnover of international currency (mainly calculated in dollars and euros) corresponds to the total turnover of funds.