Current location - Loan Platform Complete Network - Foreign exchange account opening - The annual net profit of Haidilao decreased by 86%. What is the reason?
The annual net profit of Haidilao decreased by 86%. What is the reason?
Haidilao has been plagued by negative factors, and the news that its annual net profit has dropped a lot is not surprising, because Haidilao originally served the main city, but later many hot pot restaurants followed their business methods. In fact, every hot pot restaurant tastes similar now, and people begin to pay attention to other aspects, such as whether the price is affordable and the service is good. Compared with other hot pot restaurants, the price of Haidilao is relatively high. Of course, if you have a student ID card, you can still get some discounts.

People who have been to Haidilao may think that his service is particularly good at first, because it is quite in place, and there are corresponding service personnel to serve you at each stage. Even they will serve you in some unexpected ways. For example, if you order a bowl of tomato soup, a waiter will come and ask you if you want celery beef, so that you can have a bowl of soup.

This kind of service is particularly in place, but if there are service personnel staring at you all the time, in fact, people with more pressure go out to eat just to chat with friends. If there are people standing next to them, it will be more stressful for consumers.

If he can change his business strategy, maybe more people will choose him and often engage in some discount activities. Compared with other hot pot restaurants, his price can even be two meals, which is actually more stressful for ordinary people. Moreover, the service should be adjusted, and the service attitude can appear in time when consumers need you, instead of staring at it all the time. This will make consumers more comfortable and people are willing to continue spending in this store. Perhaps people here choose to eat more freely, rather than choose pressure. After the change, people may choose such a store with better service awareness and better taste.