Recently, Audi AG released the 20 19 annual financial report, showing that the annual sales revenue of Volkswagen Group reached 252.6 billion euros, up by 7. 1? %; The operating profit excluding special project expenditure reached 65.438+093 billion euros, up 654.38+02.8% year-on-year; Excluding special project expenditure, the operating sales return rate is 7.6%, which is slightly higher than the target range set by 20 19. ?
Under this circumstance, the management committee and the board of supervisors of Audi AG proposed to raise the dividend, from 4.8 euros last year to 6.5 euros, and from 4.86 euros last year to 6.56 euros for preferred shares, with a dividend increase of 24.5%. At the same time, Daimler, Renault, Nissan and other car companies have chosen to reduce dividends. ?
Audi AG said that the reduction of special project expenditure caused by the "emission gate" incident and the increase of Audi AG's share in major markets promoted the growth of operating profit. ?
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China market contributed 4.4 billion euros?
The increase of sales volume is an important reason for the improvement of financial performance of Audi ag in 20 19. ?
"In 20 19, our attractive product portfolio won the favor of many customers, enabling us to enhance our market share in the declining market." Frank, member of the management Committee of Audi AG? Victor said. ?
In 20 19, the global sales of Audi ag reached 10974600 vehicles, up by 1.3% year-on-year, setting a new sales record for the group. At the same time, this sales volume also enabled Audi AG to surpass Toyota again and win the global auto market sales champion for four consecutive years.
In terms of market segments, Audi ag sold 4,552,800 vehicles in the European market, up 3.9% year-on-year, of which the sales volume in the German domestic market was 654,380 +0.364 million vehicles, up 6.2% year-on-year; The sales volume in the North American market was 9,565,438+0.5 million vehicles, down 0.5% year-on-year, of which the sales volume in the US market was 654,200 vehicles, up 2.5% year-on-year. ?
As the largest single market of Audi AG, China contributed nearly 40% of the sales volume. In 2065438+2009, the sales volume in China reached 4,233,600 vehicles, up 0.6% year-on-year, accounting for 38.6% of the total sales volume of Volkswagen Group. At present, the sales volume of Audi AG in China is very close to the European market.
Specifically, the sales volume of Volkswagen brand in China is 365,438+063,200 vehicles, accounting for 50% of the brand's global sales; Audi brand sold 690,000 vehicles in China, accounting for 37% of the brand's global sales. ?
According to audi ag, the group's operating profit from joint ventures in China in 20 19 was 4.4 billion euros (about 39.9 billion yuan), accounting for 30.5% of the group's total profit. Due to the downturn of China automobile market in recent two years, the market competition has intensified. Although the sales of Audi AG in China increased in 20 19, the operating profit from joint ventures in China decreased, which was less than 4.6 billion euros in fiscal year 20 18. ?
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The proportion of SUV sales increased
While the sales volume is increasing, Audi AG is also actively adjusting its product structure, which also helps to increase profits. In 20 19, the sales of Audi ag SUV accounted for 40%, while in 20 18, the sales of this model accounted for less than 25%. ?
Audi is committed to increasing the sales of SUV models, mainly because the profit level of SUV is higher than that of cars. Dr, CEO of Audi? Herbert? Diess) once said on 20 19 that the company will increase the sales of SUVs with higher profit margins to offset the cost of launching electric vehicles. As far as the China market is concerned, the sales of SUV20 19 under Volkswagen brand such as Tan Yue, Ge Tan, Tiguan and Tulang are among the best in the market segment. ?
Adjusting the product mix strategy is very effective. Under the background of sales growth of 1.3%, the pre-tax profit of Volkswagen Group in 20 19 increased by 17.3% year-on-year, reaching 184 billion euros; In addition, in 20 19, the net cash flow of the automobile sector rose to 108 billion euros. ?
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Reduced expenditure due to the "Discharge Gate" incident?
In addition to the increase in product sales, the decrease in expenditure on special projects caused by the "emission gate" incident is also an important reason for the increase in profits of Audi ag. The financial report shows that in 20 19, the expenditure on special projects caused by the "emission gate" incident dropped to 2.3 billion euros, while in 20 18, the expenditure was 3.2 billion euros. ?
After the "emission gate" incident broke out in 20 15, Audi AG was fined by the US government for more than US$ 24 billion and by Germany for 10 billion euros. In the past few years, the above fines have continuously "affected" the profit performance of Audi AG. In 2020, Audi AG will still pay a fine for the "emission gate" incident. ?
Recently, Audi AG has made some "progress" in eliminating the impact of the "emission gate" incident. Just last Friday, Audi AG reached an agreement with the German Consumers' Federation (VZBV), and the two sides reached a settlement on the condition of compensating consumers for 830 million euros. Audi said that it agreed to pay 830 million euros and will make every effort to make a one-time payment as soon as possible.
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Looking forward to 2020?
As for the development in 2020, Audi AG indicated that the number of vehicles delivered to customers is expected to be consistent with that in 20 19, and the sales revenue is expected to increase by 4%. ?
As far as the global economic environment is concerned, the "challenges" Audi ag faces come from the deterioration of the economic situation, stricter emission standards and fluctuations in the foreign exchange market, which will make the development of Audi ag in 2020 full of uncertainties.
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