Tencent Zhiying Marketing is a self-help platform for Tencent brand advertising, and it does brand advertising. Relying on Tencent's rich media resources and accurate DMP orientation ability, we can realize the exposure of brand advertisements and help advertisers enhance their brand influence.

Three advantages of winning by intelligence and selling.

1. High-quality media resources

We have access to high-quality media resources such as Tencent. Com, Tencent Video, Tencent News Client, Tencent Sports, etc. In addition, there are a variety of advertising forms, such as splash screen, pre-position, native and so on, which complement each other and can be selected according to the specific content.

2.DMP precise positioning function

Tencent's DMP accurate orientation is based on 800 million real QQ users, providing 20,000+orientation conditions from six major interest categories, such as media, entertainment and business, and can also superimpose conditions to achieve accurate orientation of the crowd.

3. Provide comprehensive marketing services

Zhiyingxiao not only provides a platform for advertising, but also provides advertising optimization guidance services. Through the analysis of online creative data and visual effects, its Chuangyoutang brand has launched courses such as visual guidance, creative tool tutorial and online audit to help users improve their creative marketing level.

Billing mode: Smart Win billing adopts the contract mode of CPM and CPD, which supports guaranteed price, guaranteed quantity and quoted price without guaranteed quantity, with higher display priority and more guarantee for the delivery plan.

Guangdiantong

Guangdiantong is an effect advertising platform based on Tencent's social network system, which is doing effect advertising. Relying on Tencent's powerful social network system to promote products.

Two advantages of Guangdiantong

1. Powerful social networking system

Through Guangdiantong, advertisements can be displayed on the daily communication and chat interfaces of users such as QQ, QQ Space and WeChat, making the scene more peaceful and easier to promote purchases.

2. Big data platform

Like Smart Win, Guangdiantong also has a big data platform, which automatically matches users according to algorithms to help accurately locate the target population of products.

Billing mode: Guangdiantong adopts the bidding mode of CPC, with the actual operation such as customer clicking, downloading and installation, product sales as the charging standard, and the cost will be relatively low, but there are too many competitors, so the launch plan and exposure times may not be guaranteed.

Summary:

Both are Tencent products, and Guangdiantong was born early and did a good job. However, with the rising demand of Internet advertising, the disadvantages of insufficient advertising exposure are also revealed. Therefore, Tencent launched Smart Win sales to ensure exposure and make up for the shortcomings of Guangdiantong. In addition, more and more attention is paid to supporting services, so we have the wisdom of winning sales and the Chuangyou Hall to provide advertising optimization guidance for customers who need to ensure exposure and want to enhance their brand image.

So overall, the system and mode of intelligent win-win sales are more perfect.