On the eve of the Double 1 1 Shopping Festival, Aurora Big Data, a third-party organization, released a comprehensive e-commerce research report for 10, which showed that mobile phone Taobao continued to expand its competitive advantage in Pinduoduo and JD.COM. In the month of June 5438+ 10, the daily average active users (DAU) of manual Taobao reached 289 million, while those in Pinduoduo and JD.COM were only 65438+23 million and 44 million respectively. Hand-washed DAU is 2.3 times that of Pinduoduo and 6.6 times that of JD.COM.
Taobao not only maintains an advantage in the absolute value of active users, but also has the largest user increment in the whole network. The report shows that if the year-on-year increment index of DAU of Taobao is 1, if the year-on-year increment of Taobao is 1, the year-on-year increment of Pinduoduo is only 0.65, and that of JD.COM is 0. 1. Hand Amoy maintains the great advantage of "bigger volume and faster growth".
In addition to the overall growth, Taobao is also in an absolute leading position among the user groups in various geographical dimensions. In the sinking market that has attracted much attention, the daily average DAU of mobile phone Taobao is 65.438+0.55 billion, that of Pinduoduo is 76.5438+0.410.00 million, that of JD.COM is 265.438+0.010.60 million, and that of Taobao is more than twice that of Pinduoduo and seven times that of JD.COM. And the growth rate of Taobao is also in the leading position, with the year-on-year increase of 1, while the year-on-year increase of Pinduoduo and JD.COM is only 0.67 and 0. 1 respectively.
By age, Taobao has the most obvious advantage among people under the age of 25, with an average daily dau/kloc-0.20 million in June, 48.86 million in Pinduoduo and 0.458 million in JD.COM. In the middle-aged and elderly market over 45 years old, mobile phone Taobao DAU still leads, with an average daily DAU of 24.78 million, Pinduoduo12.92 million and JD.COM 3.45 million.
Judging from the year-on-year incremental index, Taobao also has obvious advantages among people under 25 and over 45. This reflects that Taobao, as a comprehensive e-commerce platform with sufficient supply, has a strong appeal to young users and middle-aged and elderly users, and these two groups are important sources of user increment.
Aurora's report pointed out that every year 10 becomes the warm-up period for the promotion activities of the dual 1 1 e-commerce platform, and users can participate in various promotion activities and pre-sales of goods in the middle and late period of 10. The activity changes of various e-commerce platforms in June 5438+ 10, especially the comparison of the increment of new users, are undoubtedly of considerable index significance for the upcoming double 1 1 promotion contest. Taobao 10 continues to expand its leading edge in DAU, which will be the key factor affecting this year's double 1 1 war.