"You can belittle our youth, we will prove whose time it is, the dream is destined to travel alone, the road is less questioning and ridicule, but so what, even if bruised all over the body to live beautifully."

At the end of 2012, following the advice of his mentor Xu Xiaoping, Chen Ou personally acted in a series of advertisements for Jumeirah's "I Speak for Myself" campaign. The ads took up prime time on satellite TV, as well as major metro transportation billboards, and became the focus of the entire society as soon as they were launched.

Young, unyielding, daring to challenge. Chen Ou has become synonymous with China's post-80s and post-90s youth. The other side of Chen Ou, as the founder of Jumeiyuping, he is also at the helm of this huge ship that has been in the sea for 9 years, sailing to a younger sea.

Chen Ou himself, for Jumeiyupin tamping foundation

Chen Ou how hot?

In 2013, Chen Ou attended the Chengdu Global Fortune Forum at Sichuan University with Xu Xiaoping. When Chen Ou spoke on stage, fans in the auditorium shouted "Chen Ou", "Chen Ou", the scene is no less than today's entertainment stars fan meeting.

In 2012 and 2013, Chen Ou was twice honored on Forbes China's list of "China's 30 Entrepreneurs Under 30"; in 2014, he led Jumeiyupin to list on the New York Stock Exchange, becoming the youngest CEO of a listed company in the more than 220 years of history of the New York Stock Exchange; and in 2015, he won the "Asia's Top 10 Young Richest People" award with $1.1 billion. 1.1 billion dollars to be ranked sixth among the top 10 young billionaires in Asia.

After the launch of the "I Speak for Myself" ad series, Chen's Weibo followers grew by more than half a million overnight. By February 20, 2013, Chen Ou Baidu index grew to 40,000, Chen Ou body is imitated by young people, published in QQ space, WeChat circle of friends.

Chen Ou's hot, directly drive the growth of Jumeiyupin performance. The daily user visits to Jumei Youpin grew from 1 million to nearly 4 million, while the daily order volume reached more than 200,000 single, continued to grow more than 4 months, turnover is from 40 million / month to 80 million / month.

To this day, the e-commerce business remains a stable cash flow product for Jumeirah.

Diversification of business, Jumeirah is still independent

Today, Chen Ou focuses more on the future development of Jumeirah, looking for a diversified development path.

With the disappearance of the mobile Internet dividend, vertical e-commerce traffic has hit the top. As early as 2015, Chen Ou was thinking about how to find a future development channel for Jumeirah before the industry's big inflection point: "People are more willing to download fewer and fewer apps on their phones, and the survival space of vertical platforms is actually very small."

Chen Ou invested in the mother and baby e-commerce baby tree, Jumei Youpin therefore profit more than 600 million; Jumei Film invested in the production of the IP drama "Warm Strings", before the broadcast of the first profit; in the *** enjoy the charging treasure has just risen, Chen Ou 300 million yuan to buy *** enjoy the charging treasure platform street electricity, to strengthen the Jumei Youpin's offline power, to realize the "online e-commerce + new retail + big data "The ecological layout.

During these years, the Internet crashed into the second half, once the same track of vertical e-commerce, either closed, or was acquired by the giant, Jumeirah became a minority of independent development winners.

The industry winter is coming, let Jumeiyupin alone at the core, it is Chen Ou's diversification strategy. According to the financial report released by Jumeiyupin in April this year: in 2018, Jumeiyupin's new business, led by JieDian, helped the company realize revenue of RMB 930 million, accounting for more than 22% of the total revenue of the group's business.

Among the five, only Chen Ou is a post-80s. But no one can belittle his youth.