The whole month of July can be described as Tmall furniture home furnishings category under the store peak, I myself have submitted three furniture stores all have been under the store, a new furniture store on the market to sell 300,000 to start, beautiful, how to write a Tmall entry plan to be able to do?

We take the furniture category as an example, to see what the purpose of writing a Tmall entry operation plan, specific Tmall entry plan how to write.

1, brand introduction Brand introduction is the first image to the second, it must be attractive, can be a small show of muscle, take a look at how to write the ↓ Be sure to highlight the advantages of the brand, online and offline advertising, sales, physical stores and other displays to bring a certain amount of traffic to Tmall, is not here to suck the blood of Tmall, so that the second pass rate will be high.

2, the purpose of opening a store or the goal of opening a store The vision of opening a store, the next step can show the store operation goals, how much annual sales, you can show some of the store sales currently in operation, or offline sales.

3, add product positioning and product advantages must highlight their own product advantages, product positioning, because Tmall above the product homogenization is more serious, if the product is the same then there is no need to let you into the necessary, so it is critical to think clearly about their own product advantages and positioning where it is very critical.

4, the operating team here is to mention that you are not a shell company, try to real mainly, do not steal pictures online, now the era of big data, the system compared to a large number of pirated pictures, direct failures, can not get to the small two where the audit. Show the current operating stores in the data, factories, equipment, team photos, pictures should not be fuzzy, messy content.

5, store planning How is your product layout, clearly show. What are the advantages of opening a store, key product introduction, product advantage introduction, product positioning and crowd introduction, product display and other related.

The next step is the plan of operation, when to reach how many sales, promotional plans, each month's operation plan, such as the station, the station outside the promotion plan.

Finally, you can make a summary, indicating that there has been sufficient preparation, you can build the store's determination.

The above is the entire plan of the approximate content, the company is different, the category is different, the content of the relative difference, related issues can consult the editor oh