In the face of the serious homogenization of the automobile market, many car companies have begun to explore a new way out. Not long ago, Juneyao Group officially released the "auspicious travel" strategic concept, through the auspicious aviation and yundu car, from the hardware, software and service three dimensions, to provide users with better integrated service experience. Based on this, Yundu Yun rabbit should be born, the new car will focus on pure electric small SUV market in the future. So can the Yundu Yundu Rabbit, which was born from a crossover, win the battle of brand turnaround with its new concept and new products? This issue of "Quality Choice Cars" will answer your questions.

I. Basic information and product highlights

The above manufacturer's guide price only represents the price as of March 7, 2023, and if there are any changes, please refer to the official website

It is important to note that, after Juneyao Group confirmed its takeover of Yundu Automobile in the past year, Juneyao Group, parent of JIAC, has reorganized the company for Yundu Automobile, while at the same time making every effort to build its first model. According to the latest product plan released by Yundu Auto, a series of products covering different categories from A0 class to C class will be released in the future.

Yundu Yun rabbit **** launched 2 models, the price range of 85,800 yuan - 95,800 yuan. Dynamically, the new car will be equipped with a front-mounted single motor across the board, with CLTC range offering 320km and 415km options.

The Yundu Cloud Rabbit adopts a new design approach, and the whole car looks very small and cute. Throwing away the aesthetic level that varies from person to person, Yundu Yundu also provides three major theme packages and six theme pulls, which bring car owners cool and interesting new ways of playing through differentiated personalized selection options. The Entertainment Package offers a self-mixing microphone, a millimeter response gamepad, and a subwoofer with heavy bass and premium listening experience; the Sport Package offers fluorescent yellow exclusive fashionable exterior trim, 17-inch high-gloss multi-spoke sport aluminum wheels, and 17-inch sport tires; and the Women's Package offers a passenger side removable soft-light vanity mirror and a storage box at the front of the center armrest.

In addition, the Yundu Yundu Rabbit offers two types of battery packs, 31.95kWh and 41.7kWh, corresponding to a CLTC range of 320km and 415km respectively, which is very competitive in its class. In addition, the new car also provides V2L external discharge, which turns the Cloud Rabbit into a large-scale charging treasure in a second, so camping and movie-watching electricity are no problem.

Second, product competitiveness analysis

The above manufacturer's guide price only represents the price on March 7, 2023, if there is any change, please refer to the official website

Currently, the competition in the market of purely electric small SUVs is relatively fierce, and from the point of view of the positioning of Yundu Yun rabbit and the selling price, Nezha V and Geometry E will become the main competitors.

In terms of the number of models, the Yundu Yundu Rabbit offers only 2 models, a far cry from the Nezha V and Geometry E. However, the Yundu Yundu Rabbit offers other models. However, the Yundu Yunrabbit offers three major theme packages that the other two models don't have, satisfying young consumers' demand for personalization.

From the outside, the three pure-electric small SUVs coincidentally adopt a closed front grille, but in comparison, the front end of the Yundu Yunrabbit is closer to the design of a fuel car, which is more acceptable to consumers. In addition, the Geometry E adopts penetrating LED daytime running lights that are a bit more technological than the remaining two models. Of course, the choice depends on which model is more appealing to you.

Specifically, we have selected models that are priced as similarly as possible. By comparison, the Yundu Yun rabbit still has a certain advantage, the more popular and practical features are equipped, including wireless charging of the front row of cell phones, the rear seat proportional folding, cell phone connectivity / mapping, OTA upgrades, and interior ambient lighting, etc., are young consumers happy configuration, at the same time, the range is also the most of the three models. However, the Nezha V is more dominant in terms of lighting features and convenience, offering adaptive high and low beams, one-touch up/down of all windows, anti-hand-pinch function for windows and rain-sensing wipers. In contrast, the Geometry E, the most expensive of the three models, has a very crotch-pulling configuration performance.

Three, product quality & service trend analysis

As a brand-new model, does the Yundu Yundu Rabbit have the potential for quality problems? In this regard, we will start from the failure problems of Yundu Yundu Rabbit in the past year, through the comparison of failure problems, so as to preliminarily predict the trend of new car quality problems in the future. Since the Yundu Yundu Rabbit has been on the market for a relatively short period of time and has not had any complaint information, we have chosen the Yundu π1, a purely electric small SUV under the same brand, as a reference.

According to data from CarQuality.com, no complaints have been received about the Yundu π1 in the past year. Considering the fact that Yundu Pi is a brand-new model created by Lucky Air and Yundu Automobile, and the original team of Yundu Automobile has been replaced, the design, software and hardware of the new car have been comprehensively upgraded, so the new car's performance in terms of quality shouldn't be disappointing, but the actual situation will have to wait until it's been on the market for a period of time before we can have a final conclusion.

With the continuous development of China's automobile market, the level of pre-sales and after-sales service of brands, as well as the quality of the purchasing experience has gradually become an important factor affecting consumers' final purchases. Therefore, we will analyze the service problems of brands or car series in the past year based on the big data of CarQuality.com, in order to provide consumers with a more objective reference basis for purchasing models.

Since the Yundu Yundu Rabbit is a brand new model, we will analyze the service complaints of the Yundu new energy brand in the past year. By filtering the data, we can find that the number of service complaints of Yundu new energy brand is only 3, and they are all about the problem of "no spare parts". Through further analysis, it can be seen that the "no spare parts" problem is mainly concentrated in the Yundu π3 model.

In terms of measuring the after-sales service reputation of a new car, we will analyze the company's response to the owner's complaints to make a relatively objective prediction of the new car's future after-sales service reputation. According to the car quality network data shows that in the past year, the response rate of Yundu new energy brand complaints is 0%, which can be seen in the degree of attention of the manufacturer for the owner's claims still need to be improved.

Four, after-sales service policy and distribution of outlets

After-sales policy, Yundu Yun rabbit vehicle warranty for three years or 120,000 kilometers. In addition, before March 31, the user can enjoy 8,000 yuan worth of pre-emptive rights and interests, including: priority right to pick up the car, a variety of packages (two to choose one), personalized pull flower (six to choose one), as well as the three electric upgrades lifelong warranty.

After the purchase of the vehicle is bound to be involved in the daily maintenance of the vehicle, the number of brand dealers and the distribution of the store is very important, and will even have a certain impact on the consumer whether to buy the brand model. According to the car quality network data statistics, Yundu new energy brand in the domestic dealer stores **** 140, covering 21 provinces, autonomous regions and municipalities directly under the central government, of which Shandong, Fujian, Henan Province, the number of dealers is relatively large.

Summary: After Juneyao Group took over Yundu Automobile, Yundu Automobile returned to people's view with a brand new attitude. With its new interior and exterior design, strong software/hardware support, personalized option packages, and outstanding range, the first model of Yundu Rabbit gives the new car the ability to wrestle with its rivals in the purely electric small SUV market. With the advancement of Yundu Auto's product planning, it will also give consumers more choices in the future.

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