Digital exhibition is a new type of exhibition ecosystem and display mode under the Internet technology and thought, whose essence is to build a digital information integrated display space based on the Internet, combining the cloud computing, big data, mobile Internet technology, social community, and each entity in the exhibition industry chain as a whole. The essence of this is to build a new exhibition and service mode based on the Internet, which integrates cloud computing, big data, mobile Internet technology, social communities, and entities in the exhibition industry chain.

Conventions and exhibitions have powerful economic functions, including contact and transaction functions, integrated marketing functions, regulating supply and demand functions, technology diffusion functions, industrial linkage functions, and promoting economic integration.