With the development of the Internet is becoming more and more mature, the search engine is still one of the main channels to obtain information. Enterprises want to better enterprise and brand marketing, search engine is necessary to consider the carrier. Sen Computing Cloud briefly described the search engine Baidu marketing has the following characteristics: 1) search engine marketing methods are inseparable from the corporate website; (2) search engine to deliver information only to play the role of a guide; (3) search engine marketing is a user-driven approach to online marketing; (4) search engine marketing can be achieved to a high degree of positioning; (5) search engine marketing effect is manifested as an increase in the number of visitors to the site and not direct sales; (6) search engine marketing needs to be adapted to the evolution of the web service environment. Search engine marketing can be based on short-term marketing and long-term marketing, the following main ways: 1, short-term marketing: the main consideration of ppc bidding promotion; pay-per-click (cpc) bidding promotion rankings in full accordance with the number of potential users brought to the enterprise visit billing, no customer click access is not charged that is the CPC model, the enterprise can be flexible to control the promotional force and capital investment, so that the highest return on investment. The enterprise can flexibly control the promotion force and capital investment, so that the highest return on investment. You can set the keywords you want, each time you click on the starting price of the fee for each keyword is different, if more than one site at the same time bidding for a keyword, the search results in accordance with the bidding for each click on the high and low to sort. There is no limit to the number of keywords that each user can submit, no matter how many keywords are submitted, they are billed according to the actual number of clicks on the website. Strongly targeted enterprise promotion information only appears in front of the potential customers who are really interested, targeted, easier to realize sales. Promotion of keywords unlimited enterprises can set up multiple keywords at the same time, each unit cap of 5000 keywords, so that every kind of enterprise products have the opportunity to be found by potential customers, to support the promotion of the enterprise's full range of products. 2, long-term marketing: the main consideration of the seo natural ranking optimization; why do seo ranking optimization? 1), do keyword rankings, thus bringing a large number of customers to sell their products and services. Many large machinery manufacturers is to do so, obviously through SEO earned a lot of profit. 2), through SEO to bring a lot of traffic, so as to advertise or buy products with manufacturers. For example, traffic station 3), do site keyword ranking, and then refer customers. For example, do a sheep site, introduce customers to other people's farms, earn intermediate profits 4), do platform to earn membership fees. For example, recruiting station, dating station 5), do platform, with a large number of users to earn business fees. For example, the trial site 4, keyword advertising:, keyword advertising is to make full use of the search engine to carry out online marketing activities, a means of paid search engine marketing is the main form, in recent years it has become a search engine Baidu marketing in the fastest growing one. Keyword advertising has the following characteristics. (1) keyword advertising form is relatively simple. It is usually a text advertisement, which mainly includes factors such as advertisement title, introduction and URL. (2) Keyword advertising display method is more reasonable. The form of appearance is separated from the search results and generally does not affect the latter. (3)Pay-per-click (CPC) pricing is generally used, and the cost is controllable. (4) You can view the traffic statistics at any time. After purchasing the advertisement, you can get a management portal to view the advertisement traffic situation and cost situation in real time. (5) Keyword ads can be easily managed. Advertisers can adjust their advertising strategy according to the statistics of the key situation and competitors. 5, search soft news release: (1) can reduce the cost of advertising enterprises often general network advertising costs are very high, such as Baidu bidding, although more accurate, but the peer click to occupy a part of the advertising costs, increase the cost of advertising costs of the depletion of the hard advertising in general to get better traffic, but the user group is not precise enough, but the user group is not precise enough, and the advertising costs of the hard advertising. But the user groups targeted are not precise enough, and the cost of advertising is very high. One or a series of soft text price is far lower than the bidding or hard advertising costs, and a good soft text others will help free reprint, expand the scope of soft text, a good soft text will create many topics to guide others to discuss and produce **** Ming, so that users actively accept the enterprise's information. (2) can assist seo if the soft release to the news feed or a higher weight site above, so there will be an opportunity to leave a link to point to the target site, which can improve the exposure of the URL can also improve the number of high-quality external links, and can guide the transfer of weight. If the article reasonably embedded in the relevant keywords, you can increase the chance of being searched by others. (3) can improve and create product and brand awareness corporate brand, need to use softwares to increase awareness, is the need to craft a good softwares strong build, a good softwares can make readers unconsciously produce a good impression, so that the majority of readers believe that the product awareness, visibility, the effect of the brand of the product is also reflected. (4) improve website traffic a good quality soft text, can bring the website traffic is amazing, and the soft text brought by the conversion rate of traffic is often higher, can indirectly improve the website product sales. Summarize: Combined with the above ways to search engine strategy layout, enterprises can be based on their own budget and business characteristics reasonable search engine Baidu marketing and access to search engine precision traffic. Sen Computing cloud promotion service is based on the company's many years of experience in search engine optimization and operation, using the cloud + big data + power algorithm of the idea of integrating the whole network of resources developed, which involves 16 operational links, 38 management nodes, 168 quality control projects, 13 delivery standards, etc., all by the team of optimizers and the system to complete the collaboration. Promote the user only need to add the URL and keywords, you can sit and wait for the ranking effect! The rest of the things to the SenComputer Cloud professional optimizer team!