1, leading in Internet of Things technology.
Haier took the lead in enabling the Internet of Things technology, built its own U+ smart home ecosystem, and launched a series of home appliances based on the Internet of Things technology, which can realize the interconnection between home appliances and realize intelligent control and collaboration. In addition, U+ Ecosphere also cooperates with other home appliance brands to provide consumers with more comprehensive and smarter home solutions.
2. Intelligent manufacturing.
Haier has a number of original technologies, including 3D printed home appliance models and intelligent logistics. Through the upstream and downstream management of the whole operation chain such as data collection, integration and analysis, products, processes and services are continuously optimized from the aspects of Internet and big data, so as to realize efficient intelligent manufacturing and services.
3. Environmental protection technology.
Haier has always regarded environmental protection as an important embodiment of enterprise value, and has introduced a number of environmental protection technologies such as air purification technology and low-carbon environmental protection for refrigerators, so that consumers can use it with peace of mind and provide support for people's healthy living environment.
Haier related introduction:
Haier's brand positioning:
Haier's positioning is diversified, Haier's product line is diversified, and Haier has penetrated the market in an all-round way: there are Haier in home appliances, mobile phones and computers. Moreover, Haier has also touched on industries such as medicine, logistics and finance.
In this way, Haier seems to position itself as "GE of China", which strengthens Haier's group concept and helps to enhance the influence of Haier's brand. Moreover, Haier's brand positioning is also conducive to Haier's branding, and Haier adopts the way of direct entry to internationalize its brand.
Haier brand design:
Haier's image planning has made a unified image in the outside world. From the English letter Haier to two children, people will soon think of Haier products and Haier people's commitment to "sincerity forever", which will play a great role in improving Haier's reputation and brand image.