Embracing big data to realize online and offline integrated services
In the era of big data, real estate agents are embracing the Internet at a faster and faster pace while routinely planning to expand their operations. Meilian Property has been preparing for months for the "Lianchuang Partners @ 1200" project, which was recently unveiled. In addition to adjusting the commission plan to further enhance brokers' commission income, Meilian Property has also released a new business platform to provide "real-time information and real-time listings" service, which integrates a large number of real-life real estate agents with the real-time information and real-time listings, and provides them with the real-time information and real-time information. The new business platform provides "real-time information and real-time listings", combining a large amount of real listing data with the Internet, realizing the integration of online and offline resources, and providing homebuyers with convenient and safe home search and transaction solutions. And as early as two years ago, Midland Property's WeChat public number was on line to provide rational reference for all parties involved in the market with real and professional property market transaction data.
Build an Internet platform to advocate "real listings, real service"
With the continuous penetration of the era of big data, the traditional real estate agency industry has also begun to extend to the field of O 2O. Recently, Midland Property has increased its investment and construction of its own website channels, releasing a new business platform w w w .1200.com .cn. From the page, it is not only a real estate information search platform, but also incorporates the service of "real-time information, real-time listings".
Most people who have had the experience of searching for a home on the Internet have experienced that those "beautiful-looking" listings are often just "fishing" homes. In response to this inefficient housing search experience, Midland Property, with the concept of "real listings, real service", through the price of network listings, pictures, house type, orientation, area, property rights, decoration, age, basic facilities and other indicators of strict requirements and verification, so that the real estate transactions are no longer plagued by false listings, and provide a safe solution for the buyers to search for housing on the network. The company also provides a secure solution for homebuyers looking for a home on the Internet.
Maxilink Group has been putting forward the tenet of "Real Estate Listing" since the beginning of its establishment in 1973. As the earliest real estate agent in Hong Kong to put forward the idea of "Real Estate Listing", Maxilink has been providing real real estate listings and real information to the market for the past 42 years. After entering the Shenzhen market, Midland has always adhered to the Group's fine tradition and is committed to providing the most professional and authentic services.
Diversified big data platform to provide real-time information of the property market In addition to a wide range of real estate resources, the above new business platform also provides more than 2,000 ground floor brokers of Midland Properties distributed in various districts of Shenzhen city and the properties in their hands, realizing the online and offline resources integration, so as to facilitate the customers to make a transaction quickly and safely through Midland Properties.
At the same time, what is the trend of transaction volume and price in Shenzhen real estate market every week and month? What is Midland's view on the development of Shenzhen real estate? What macro policies have been introduced in the real estate industry recently? What are the dynamics of the market? Purchase should pay attention to what problems? ...... Such property market information, the platform is also included.
Of course, not only the network client, when the mobile Internet has become the new position of real estate marketing, the United States property also early to join the battlefield. 2013 October, the United States property officially opened the official WeChat, set up the "property market dynamics", "home buyer's assistant" and other sections, users only need to buy a home. In October 2013, Midland Property officially opened its official WeChat, setting up columns such as "Property Market News" and "Home Buyer's Assistant", etc. Users only need to add the WeChat public number of "Shenzhen Midland Property", and then they can query the real estate transaction data at any time and any place through mobile terminals such as cell phones.
"United Partners @ 1200" boosts brokers' commission income
Since last year, the real estate brokerage industry has been in a state of flux after the launch of the "Super Partner" model by Q-Family, which has a commission withdrawal ratio of up to 55%-85%, and has been able to maintain the rules and regulations for a long time. The real estate agency industry, which has been maintaining the same rules and situation for a long time, has been in turmoil for a while. United Properties took the lead in adjusting its compensation system in December last year, focusing its adjustments on rewards for outstanding brokers and base salaries for middle management, claiming that as long as the performance exceeds 20,000 yuan, it will additionally award 10% of the month's take-home commissions as a cash prize, with a maximum of 20,000 yuan more to be paid in cash.
Recently, the "United Partners @ 1200" program, which has been under preparation for several months, has once again adjusted the commission income of the business department. The base salary for first-line brokers in the three-tier market has been raised to 3,300 yuan per month, and the commission percentage has been increased to 40%-80%, which is much higher than the income of ordinary intermediary brokers. Manager level share was raised to 10 %-20% with fixed dividends. Midland Realty has also created a new model of cooperation, by advocating the independent entrepreneurship of brokers, reducing and exempting brokers from other fees, further reducing their expenditure costs, and fully mobilizing the enthusiasm of brokers to expand their clientele.
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