As an alternative, there are technology companies with high market value or valuation, such as Netease, Xiaomi, Huawei and JD.COM. They have a certain social status and influence in the industry. As the new giants of the Internet, they are not bad at all. However, compared with the market value of Ali and Tencent of nearly 300 billion, the gap is still not small.
Therefore, even if Baidu in BAT declines in the future, JD.COM will hardly become the roof of the world. The competition between successors is extremely fierce. In addition, there are today's headlines, the US Mission, Didi and so on. , unlisted. There are wolves in front and tigers behind, so it is even harder for JD.COM to break through.
The market value of JD.COM will continue to rise rapidly, and it is only a matter of time before it surpasses Baidu.
A month ago, the market value of JD.COM was only about $50 billion, but now it is almost the same as that of Baidu, with a difference of less than $ 1 billion. According to this growth rate, it is inevitable that JD.COM will surpass Baidu in a short time. However, this does not mean that JD.COM can replace Baidu's position and influence in the industry.
As we all know, Baidu search engine is the largest Chinese search engine in China. Especially after the fall of Google, Baidu has basically lost its rivals, and even a number of joint ventures such as sogou, 360 Search and Zhongsou cannot compete with Baidu. In addition, Baidu still has a set of systems and teams operating in the areas of posting, advertising and content construction. Its business is quite mature and its profit is stable. At the end of 20 16, Baidu spent hundreds of millions to win Li jiao beast, and its research on new marketing methodology and product theory will also be brought into Baidu, which will inject new blood into the field of marketing advertising. Based on Baidu's huge traffic, it is only a matter of time before the value is realized.
JD.COM didn't start to make a profit until this year, but its business grew very fast. In business, the mall project is the most expensive and the most difficult to operate, and it has gradually achieved profitability. This profit will quickly drive other projects such as finance, intelligence, logistics and so on. Even if there is a big gap with Amazon, the market value of hundreds of billions is still possible. However, the market value of Baidu is growing slowly, and the effect of intelligent AI project is far from profitable. This may take some time. If things change, JD. The advantages of COM will be more obvious.
BAT is not only a giant, but also a symbol of the times.
BAT has only been rising for 20 years, and its market value and industry influence are very important. In the past two decades, people's consumption level has gradually improved, and their understanding of the Internet has become higher and higher. Later, online to offline took Internet service offline and closely integrated with entities. The consumption and entertainment mode based on mobile applications has been integrated into people's lives. Even now, people's attention is extremely scattered, and the operating direction of BAT is the vane of the industry. The effect of Ali big data has already begun to appear. The game industry behind Tencent's socialization has become its main revenue pillar. Baidu controls the entrance traffic of People's Daily Online, and its value will only increase. What's more, its intelligent AI project has been at the forefront of domestic and international industries, and it has the opportunity to grasp the enthusiasm of the next era.
And Netease, JD.COM, Xiaomi and other companies. Now they are all industry giants. Although some have not yet been listed, the valuation is not low at all. However, even in the second half of the internet, no matter how high the market value is, it can't compare with the influence formed by BAT at the beginning of the first half of the internet. Therefore, the rise of Internet giants to BAT level requires not only high market value, but also industry influence, high market share and huge development potential.
What does JD.COM want?
In fact, whether it is BAT, the fourth pole of the Internet, the roof of the world, etc. It is only artificial to put this hat on the enterprise. For enterprise giants, what it needs is more benefits and development space. For JD.COM, the most important thing at present is to maintain profitability and promote the rapid development of other business modules. At present, JD.COM is still developing at a high speed, and it is not the time for narcissism.
The trend of mobile internet has proved to people that the demand entrance of shopping is gradually weakening, and users pay more attention to goods than platforms. "That is, they may not go to e-commerce websites such as Tmall and JD.COM, but hope to place an order directly when they read the information and content carefully selected by the system and have an impulse to shop. They enjoy immediate happiness. At this time, the accumulated value of the shopping portal will face the risk of erosion. " Yin Sheng said this in the article.
In other words, although the mall project that JD.COM relies on still has the strength to wrestle with Tmall at present, it is still unknown whether it will win or lose in the future, with great potential risks. In comparison, in addition to the e-commerce platform, Ali also has a layout in the fields of big data cloud computing, health, finance, entertainment, etc. These are the best in the industry. However, JD.COM has left the mall now, which seems out of reach except for the unprofitable logistics module. This is the gap.
Nearby, what JD.COM wants is rapid development, improving the profitability and market share of advantageous projects. As for replacing Baidu as JAT, it is not JD.COM. COM, so there is no so-called JAT.
How does the pattern of domestic Internet enterprises evolve?
At present, it is very likely that two super giants headed by Ali and Tencent coexist with many giants. Nowadays, Internet giants have extended their reach to many industries, and capital has entered the market behind emerging industries. If you are hungry, you can see Ali and Tencent, Suning and JD.COM behind Meituan and Baidu. The competition between them will be the competition pattern for a long time to come.
Some people say that new models will develop rapidly to compete with at. To be honest, such a thing may happen, but the final result is likely to be that one party wins as a sub-ecology, or is knocked down by industry competition. There is no other way. AT does not allow long-term unrest outside the industry.
In addition, in addition to stable business, Baidu also focuses on the research in the field of artificial intelligence and has made great progress. Tencent and Ali are not far behind, and they have explored smart AI projects. No one dares to extend the status of BAT. "Internet companies are walking on thin ice every day." Not surprisingly, no one will sit still.
The author believes that the BAT dispute is a good thing to promote the progress of the industry. JD.COM can see its own weaknesses, and improvement is the key. There is no need to compete for the position of BAT. In fact, what if it has a bat hat?