The information of praise, preference, and complaint in users' comments on the Internet actually contains huge business opportunities, and it is a rich source for us to spy on the weaknesses of competitors' products and to discover new users' needs and preferences. This information is very helpful for PR, branding and R&D departments to understand the state and psychology of users. Good word-of-mouth can drive product sales, while negative word-of-mouth can quickly lead to a corporate crisis.

The composition of corporate image: product image, media image, organizational image, logo image, personnel image, cultural image, environmental image, community image.

For a well-known company, the following questions need to be asked about IWOM: What is being said about your brand on user expression platforms? What are the categories? Which ones have significant feedback? What has positive value? What has negative value? Who actually made the comment and when? How many people read the comment? How many people responded to the comment? What needs to be directed? What needs to be responded to? Which ones require crisis alerts? What is being said about competing brands on user expression platforms? What are the categories? What is important feedback? What has positive value? Which have negative value? Which ones need to be utilized?

Collecting and categorizing all kinds of evaluation information from users in real time is the focus of the company's word-of-mouth monitoring.

[Flowchart of key information early warning of Dorec's Public Opinion Data Analysis Station System]

Internet users, as part of the consumers, make full use of the openness of network content, personal privacy, and information interactivity, and freely express and comment on the viewpoints and opinions on a certain consumer product brand through the forums, posting bars, blogs, microblogs, microblogs, weibo, and other online media. Keeping abreast of the current situation of corporate brand word-of-mouth and public opinion orientation, and grasping and leading the evaluation of consumers has become an effective strategy and measure for major enterprises to maintain and expand brand awareness, improve their products, and accelerate the occupation of the market. For an enterprise, the value of the enterprise is the image of the enterprise, and the good or bad word of mouth related to the enterprise will directly affect the development of the enterprise. How to have a clearer and more objective understanding of one's own company's products and competing industries, the corporate image guidance provided by Doritos Public Opinion Data Analysis Station plays a considerable role in this. At present, there are many companies and business organizations doing research on the image of new enterprises, but not many of them have really achieved practical results and satisfied their customers, and among those few organizations that have received good comments, Dorelco's Public Opinion Data Analysis Station system will continue to improve this service.

The key to the solution

Group companies are different from general corporate opinion monitoring, in that they actually have a number of monitoring subjects, each of which is a monitoring subject; at the same time, each company's business operations may be different, and it is important to take into full consideration whether the system supports the collection, analysis, and processing of multiple operations. Timely access to the entire network of Internet enterprise brands, product evaluation, belonging to the industry information, for enterprise development decision-making to provide reference.

Solution

Doritec's Public Opinion Data Analysis Station system automatically collects, analyzes, summarizes, and monitors real-time public opinion information on a massive amount of Internet public opinion information, identifies key public opinion information, and notifies relevant personnel in a timely manner, and can add its own target monitoring for the key information that the enterprise is concerned about. For key information of corporate concern, users can add target monitoring websites on their own. Users can easily visualize and analyze the target websites, configure the collection task files, and add them to the scheduling process, so that they can arbitrarily modify, add, and remove the monitoring targets, thus truly realizing the first-time emergency response and providing a set of information technology platforms that provide direct support for the public opinion orientation of corporate image and collection of netizens' opinions. Paying attention to a company's corporate image at all times can provide insight into the systematic overview and overall level of culture, as well as assess its real strength in market competition. A good image of a company is mainly manifested in: the image of the corporate environment, the image of its products, the image of its leaders and employees. For the setting of keywords in the Dorec's opinion data analysis station, you can start from these aspects, for example: "A company? Chairman of the Board of Directors of a certain company" and so on.

Implementation of the benefits

Get the Internet enterprise brand, product evaluation, belongs to the industry information, for the development of enterprise decision-making to provide reference.