Set the retail price of a yuan / kg, *** purchase b kg.

The purchase price is $1.2b, and the freight cost is $1.5*400/1000*b=$0.6b.

Total cost 1.2a+0.6b=$1.8y, plus profit, the store should sell 1.8b*(1+25%)=$2.25b. The loss is 10%, and the actual apples the store can buy are (1-10%)*b=0.9b kilograms.

The equation is a*0.9y=2.25b and a=$2.5/kg.

Pricing strategies vary at different times Pricing is slightly below the market and competitors when the fruit is of the same quality. When the quality is better, the pricing is equal to the market. Just listed, the commodity to take a low gross profit, or even negative gross profit, you can then control the amount of goods to cultivate market share. For example, cherries can be priced at 14.8 yuan a catty or 15.8 a catty, only a fixed number of daily purchases, such as 2 boxes, sold out. But once this product with low gross margins late this fruit is naturally your diversion paragraph, later you can continue to diversion paragraph grading, make differentiation. To the peak season, the pricing is not higher than the competition, but to take a certain gross profit, pre-cultivated market share, so naturally your fruit sales will be more, this is a cascade process. By the end of the season, when there are fewer items and they are of poor quality, pricing can be slightly lower than the market and competitors.

Promotional activities pricing strategy around the competitors to generate profits in the fruit, if you choose this fruit for promotion, this time the pricing should be slightly lower price or low promotional to give themselves to improve the popularity of the time by the way to suppress the opponent. Inventory is too large. This fruit to take low margin or negative margin clearance, as soon as possible to reduce losses. After all, can reduce losses is actually money. When the weather turns from sunny to rainy or rainy to sunny. The promotional paragraph fruit pricing is not higher than the competition. The market price of a certain type of fruit to maintain the trend of the previous day lower. A large number of goods, set a low price to go big traffic. This is actually the need for fruit store owners their own vigor.

The fruit market although the market changes every day, but from the perspective of big data, basically floating is very similar. Pricing is based on the quality of the goods and increases year-on-year. For one thing, customers are not very sensitive to price and product, and then make some differentiation if you can sales can be improved. Of course, you can also choose to promote, live and learn the main, holiday fruit pricing is not much to say.