The word "Baidu" comes from a phrase by the Southern Song Dynasty lyricist Xin Qiji, who wrote 800 years ago: "I've searched for him a thousand times in many places. The phrase describes the lyricist's persistent pursuit of his ideals.
By the end of 1999, Robin Li, who was in Silicon Valley, saw the huge potential for the development of the Chinese Internet and Chinese search engine services, and with the dream of changing the world through technology, he resigned from his high-paying job in Silicon Valley, and with the patented search engine technology, he founded Baidu Inc. on Jan. 1, 2000, in Zhongguancun, China.
Baidu has tens of thousands of research and development engineers, which is the top technology team in China and the world. This team has mastered the world's most advanced search engine technology, making Baidu a Chinese high-tech enterprise that has mastered the world's cutting-edge scientific core technology, and making China one of only four countries in the world outside of the U.S., Russia, and South Korea that have core search engine technology. [1]
Company Name
Baidu
Foreign Name
Baidu
Headquarter Location
Baidu Mansion, No. 10, Shandi 10th Street, Haidian District, Beijing, China
Establishment Date
January 2000
Scope of Business
Network Information Services
Fast
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Corporate PhilosophyEarnings DataProduct BrochuresMultilingualizationBuilding FacilitiesManagement TeamBaidu Milestones
Corporate Profile
Baidu is the world's largest Chinese-language search engine, China's largest information- and knowledge-centric Internet integrated services company, and the world's leading artificial intelligence platform-based company. Founded in Zhongguancun on January 1, 2000, the company's founder Robin Li owns a patent for "hyperlink analysis" technology, which has made China one of only four countries in the world with core search engine technology outside of the United States, Russia, and South Korea.
As the world's largest Chinese-language search engine, Baidu responds to billions of search requests from more than 100 countries and regions every day, and is the primary gateway to Chinese-language information for Internet users. Baidu's mission is to "use technology to make the complex world simpler," and it is committed to "becoming the world's top high-tech company that understands users best and can help people grow" through technological innovation.
Baidu is China's largest information and knowledge-based Internet service company. Driven by AI, Baidu's mobile ecosystem is China's largest information and knowledge-centered mobile ecosystem, with Baike, smart applets and hosted pages as the main pillars.Baidu's user scale exceeded 1 billion in 2019. Baidu App has 200 million daily active users, and information flow ranks first in China. Baike creators reached 2.6 million. Baidu Intelligent Small Program is the only completely open-source small program platform in China, with monthly active user scale breaking 316 million. Baidu Knowledge, Baidu Encyclopedia, Baidu Library and other six knowledge products have produced more than 1 billion pieces of high-quality content, building China's largest knowledge content system.
Baidu is the world's leading artificial intelligence platform company. Baidu Brain is China's only "software-hardware integrated AI production platform", which is the collection of Baidu's AI, and outputs more than 240 AI capabilities to the outside world in an all-round way. Flying Paddle is China's first and only fully open-source and fully functional industry-level deep learning platform, and is China's self-developed "operating system for the intelligent era". Baidu Intelligent Cloud is an important carrier and exporter of Baidu's AI To B business, and a leader in industrial intelligence. Xiaodu Assistant is China's largest conversational AI operating system, with the largest and most prosperous conversational AI ecosystem in the Chinese market, and the number of Xiaodu Assistant voice interactions exceeded 5 billion in December. As the world's largest automatic driving open platform, Apollo represents China's strongest automatic driving strength. At present, it has formed three major open platforms, namely, automatic driving, vehicle-circuit coordination, and intelligent vehicle connection. In terms of automatic driving, more than ten Chinese first, technical strength leading the industry.
Baidu takes technological innovation as its faith, and is at the forefront of the international community in terms of innovation investment, R&D layout, and talent introduction. According to the National Industrial Information Security Development Research Center's "Artificial Intelligence China Patent Technology Analysis Report", Baidu ranked first with 5,712 Chinese artificial intelligence patent applications in 2019.
Baidu has always adhered to the social responsibility concept of "technology for the better", insisting on the use of innovative technology, focusing on solving social problems, fulfilling the social responsibility of corporate citizenship, and constantly striving to help global users create a better life. Baidu has set up a special fund of 300 million yuan for epidemic and public health and safety, which is used to support a series of efforts to combat epidemics, such as screening and research and development of cures for new diseases such as the new coronavirus, as well as longer-term popularization and dissemination of information on public health and safety in the community. Baidu's "AI People Finder" program, in collaboration with the Ministry of Civil Affairs, has helped reunite more than 10,000 lost people with their families through cross-age face recognition technology. Currently, Baidu's "**** Benefit Program" has received applications from more than 300 public welfare organizations, covering a wide range of social issues such as education, environmental protection, healthcare, and poverty alleviation. [1][3][4][5]
Corporate Philosophy
Baidu is a high-tech company with a mission to "use technology to make the complex world simpler" through continuous innovation.
Baidu mission: Make the complicated world simpler through technology.
mission: Make the complicated world simpler through technology.
Baidu vision: Become the world's top high-tech company that understands the user best and helps people grow[4]
vision: To be a top global technology company which best understands users' needs and enables their growth.
Baidu Core Values: Simple and Dependable
Baidu Cultural Discourse
People must do what they like and are good at - Recognize and do it; do not follow the wind, do not waver - Focus as one - Maintain a learning mindset - The company from bankruptcy is only 30 days away - Everyone must pick up the garbage on the ground - Baidu is not only Robin Li's, but also every Baidu person's - Always look for the most talented people - Give the most freedom of space - Allow trial and error - Prove yourself, speak with results - Let the best people stand out - Be willing to be challenged - Speak without beating around the bush - Do things right - Baidu does not have company politics - When encountering new things, first look at how others do it - Listen to the majority of people's opinions, and a minority of people to discuss, and make their own decisions - The most important ability of a person is the power of judgment - Use the process to solve the problem of **** - Innovative and seek change - Do not rely on the top - Problem-driven - Let the Data speak - Efficient execution - Less promise, more fulfillment - Do things to the extreme - User demand determines everything - Let the product simple, simple again - Rapid iteration, the more beautiful - You are not alone - Break the department fence - Active sharing - Help others, achieve their own achievements - Only the best results passed to the next link - From trustworthy to dependable
Talent Philosophy
Recruit the best people, give the most space, look at the end, and see the best people. and give the most space to the best people, and look at the final results to make the best people stand out.
"Internet companies, the most valuable thing is people. Our offices and servers will depreciate, but a company that is always adding value is every employee in the company."
"For a talent, we focus more on whether you can create, create value for yourself, and bring a better experience to the user, which is what Baidu cares about and values." -- Robin Li
Earnings data
The fourth quarter 2015 earnings report showed that Baidu's revenue was 18.699 billion yuan, an increase of 33.1% year-on-year, of which the proportion of mobile revenue continued to rise to reach 56%; Baidu's annual total revenue in 2015 was 66.382 billion yuan , up 35.3% year-on-year, the results exceeded Wall Street expectations. Baidu shares jumped 11.24% after hours, closing at $176. [6]
Fourth quarter and full year 2016 unaudited financial reports. Removing the impact of where to go, Baidu's fourth-quarter revenue was 18.212 billion yuan (about 2.623 billion U.S. dollars), unchanged from the same period last year, of which mobile revenue accounted for 65%; the total revenue for the year 2016 was 70.549 billion yuan (about 10.161 billion U.S. dollars), an increase of 11.9% year-on-year. Baidu's fourth quarter 2016 results were in line with Wall Street expectations. [7]
In the fourth quarter of 2017, Baidu's revenue was 23.6 billion yuan (about 3.62 billion U.S. dollars), an increase of 29% year-on-year, of which the share of mobile revenue continued to rise to 76%. for the full year of 2017, Baidu's total revenue was 84.8 billion yuan (about 13.03 billion U.S. dollars), an increase of 20% year-on-year. the fourth quarter results and full-year results of 2017 exceeded Wall Street expectations. Removing the impact of Baidu Mobile Games and Baidu Takeout, Baidu expects total net income to range from 19.86 billion yuan ($3.05 billion) to 20.97 billion yuan ($3.22 billion) in the first quarter of 2018, a year-over-year increase of 29% to 36%. This indicator also exceeded Wall Street's expectations. [8]
Unaudited financial reports for the fourth quarter and full year of 2018. The data show that Baidu's revenue for the quarter was 27.2 billion yuan (about 3.96 billion U.S. dollars), an increase of 22% year-on-year, exceeding Wall Street's expectations; the net profit was 2.1 billion yuan (about 303 million U.S. dollars).The total revenue for the year 2018 was 102.3 billion yuan (about 14.88 billion U.S. dollars). [9]
Fourth Quarter and Full Year 2019 Unaudited Financial Reports. Baidu achieved revenue of RMB 28.9 billion and net profit attributable to Baidu reached RMB 9.2 billion (non-GAAP) in the fourth quarter, up 95% year-over-year. 2019 annual revenue was RMB 107.4 billion. [2]
Product Brochure
Baidu Products
Baidu, Baidu, Baidu
Web Search: The World's Largest Chinese Search Engine
As the world's largest Chinese-language search engine company, Baidu has always been committed to providing Internet users with more equal access to information and to finding what they are looking for. Baidu is the most important entrance for users to get information. With the development of mobile Internet, Baidu web search has completed the transition from PC to mobile, expanding from connecting people to information to connecting people to services, users can visit Baidu homepage on PC, Pad, and cell phone, and instantly find the information and services they need through multiple interactions, including text, voice, and image.
Baidu (Baidu App): The search and information client preferred by 700 million users
Baidu App is a mobile "search + information" client used by 700 million users, combining the search function and intelligent information recommendation, relying on Baidu's web pages, Baidu images, Baidu news, Baidu know, Baidu's professional vertical channels, such as Baidu Web, Baidu Photo, Baidu News, Baidu Know, Baidu Encyclopedia, Baidu Map, Baidu Music, Baidu Video, etc., provide users with more rich and practical functions and services.
Baidu Maps: A New Generation of Artificial Intelligence Maps
Baidu Maps is a platform that provides users with travel-related services, including intelligent route planning, intelligent navigation, and real-time road conditions. As a new-generation AI map, Baidu Maps has realized voice interaction to cover the whole process of user control, and has launched practical functions such as AR step guide and AR tour guide.
Baidu, connecting people and services
Baidu Nuomi: save money and save your mind!
Baidu Nuomi is a collection of products related to food, movies, hotels, leisure and entertainment, tourism, home services, and many other life services, and has successively accessed the resources of Baidu Takeout and Where to Go, which are one-stop solutions to all issues related to food, drink and entertainment, gradually improving the ecological layout of Baidu Nuomi O2O.
Baidu, the stage for everyone
Baidu Sticky Bar: Go to Sticky Bar, find an organization
Baidu Sticky Bar is the world's largest Chinese community. It is a keyword-based theme community, which is closely integrated with search, accurately grasps the needs of users, and builds a distinctive interactive platform for "topics of interest". The directory covers society, region, life, education, entertainment stars, games, sports, enterprises and other aspects, and is currently the world's largest Chinese communication platform.
Baidu Encyclopedia: The World's Largest Chinese Encyclopedia
Baidu Encyclopedia is an open and free online encyclopedia platform, aiming to create a Chinese information collection platform covering all fields of knowledge. Baidu Encyclopedia emphasizes user participation and dedication, fully mobilizes the power of Internet users, and brings together the wisdom of hundreds of millions of users to actively communicate and share.
Baidu Know: There's always someone who knows the answer to your question
Baidu Know is an interactive knowledge sharing platform under Baidu, and the world's largest Chinese question and answer platform. Baidu Know is an interactive knowledge sharing platform under Baidu and is the world's largest Chinese Q&A platform.
Baidu Wikipedia, the world's largest open platform for Internet learning, is a knowledge platform published by Baidu for netizens to share documents online. It is the largest open platform for Internet learning. Baidu Wikipedia users can upload, read and download documents online on this platform.
Nice Video: Share the Beauty, See the World
Nice Video is a professional short video aggregation platform with exclusive short video content sources, covering a full range of high-quality video content, including funny, music, movies, entertainment, games, life, sketches, military, automotive, news, and more. Hundreds of thousands of video creators provide a full range of video content to 700 million Baidu ecological users through the good-looking video, which is viewed billions of times a day.
Baidu, Internet Life Assistant
Xiaodu: Ubiquitous Artificial Intelligence Personal Assistant
Baidu is the pioneer of conversational AI in China, from the release of 'Degree Secret' in Baidu World in 2015, to the release of DuerOS in 2017 and extensive hardware partner Cooperation, to the release of a series of Xiaodu intelligent hardware products in 2018, Baidu's software and hardware integration of artificial intelligence ecology has been formed. Xiaodu currently covers Xiaodu series smart hardware, Xiaodu assistant software services (built into third-party partner hardware and cell phone APP), and Xiaodu conversational AI operating system.
Xiaodu in-vehicle OS
Xiaodu in-vehicle OS: a complete AI in-vehicle networking system solution for mass production, with the three major features of completeness, multi-mode, and openness, which includes five components, including a large-screen smart car phone, an LCD dashboard, streaming intelligent rearview mirrors, Xiaodu in-vehicle robots, and an AR-HUD smart windshield, to provide users with excellent in-vehicle interaction experiences.
Baidu Apollo Enterprise
Baidu Apollo Enterprise provides mass-production, customized, and safe autonomous driving and Telematics solutions for automotive companies, suppliers, and travel service providers to accelerate the realization of Intelligent, Connected, and ****Help. Includes five comprehensive solutions: Xiaodu car OS, high-speed scene automatic driving, autonomous parking (Valet Parking), minibus automatic driving, map data service platform.
Baidu Telematics
Baidu Telematics is the forerunner of Apollo, the builder and core outlet of Baidu's AI-enabled car scene, and an important part of the core of Baidu's AI strategy. In the industry there are leading voice semantics, multi-mode interaction, driver monitoring, in-vehicle information security and other core capabilities to provide a full range of Telematics ecosystems and services to accelerate the landing of products in the field of artificial intelligence car scenes.
Intelligent applets: an open ecology that intelligently connects people and information, people and services, and people and everything
Intelligent applets are a brand new application form based on Baidu's App, which can be developed once and run on multiple ends, not only on Baidu's APP, but also on other cooperating APPs, and help developers to obtain traffic more widely. No installation is required, the experience is comparable to that of an app, and users can get the services and information they want more quickly.
Baidu Mobile Assistant: the most popular app store
Baidu Mobile Assistant is the authoritative resource platform for Android phones, ranking first in the market for ten consecutive quarters in terms of distribution market share, with the most complete and best apps, games, and wallpaper resources, helping users to accurately search for, download at high speed, and manage the vast amount of resources easily, and bringing thousands of them together in a single touch.
Baidu.com: Let the good be with you forever
Baidu.com is a cloud storage service launched by Baidu, which not only provides users with free storage space, but also allows you to synchronize and manage data such as photos, videos, documents, contacts and other data across platforms between mobile devices and PC clients; Baidu.com also supports the addition of friends, the creation of groups, and the sharing of cross-endpoints anytime and anywhere.
Baidu.com also supports adding friends, creating groups, and sharing across terminals anytime, anywhere.
Baidu Intelligent Cloud
Baidu's intelligent cloud computing service platform for enterprises and developers, as the carrier and driving force of Baidu's AI strategy, Baidu Intelligent Cloud is the cloud of Baidu's brain, which carries Baidu's brain's 150+ AI capabilities and provides technical support for Apollo and DuerOS.
Baidu Input Method for Mobile: Understanding Your Expression Better
The mobile input method used by 900 million users has won the awards of "Outstanding App of the Year" and "Most Popular Input Method" many times. It has a large vocabulary, intelligent word association, supports multiple input methods, and smooth typing; voice input is high-speed and accurate, and supports free speech in Chinese and English, as well as in dialects. It provides thousands of personalized skins, emoji, and face text, and hot and popular emoticons are updated daily to help young users personalize their expressions.
Baidu Mobile Browser: Be Interesting
Baidu Mobile Browser is a Baidu-developed browsing product tailored for mobile Internet users. It was officially launched on June 15, 2011, and is a public beta test. It has a powerful and fast core, provides super intelligent search, and integrates Baidu's high-quality services.
Hao123: The Internet Starts Here
Hao123 was founded in 1999 and acquired by Baidu in 2004. As the core product of Baidu, hao123 includes popular websites in music, video, novels, games and other categories in a timely manner, and combines them with search perfectly to provide the simplest and most convenient online navigation service for Chinese Internet users, redefining the concept of Internet navigation.
Baidu Security: Safer with AI
Baidu Security is a leading security brand under Baidu, built with AI as the core and big data as the foundation, and is the summary and distillation of Baidu's 18 years of best practices in Internet security. The business consists of five matrices: AI security, mobile security, cloud security, data security, and business security, which comprehensively cover a variety of complex business scenarios of Baidu, while outputting leading security products and industry-integrated solutions to individual users and business partners.
Baidu Doctor: more authoritative, more convenient, more abundant, connecting people and medical services
Baidu Doctor has built a product system for general users, doctors and hospitals, including Baidu Doctor, Baidu Doctor Workbench, Baidu Medical, Medical Direct, etc., to realize the business model of double-selection of doctors and patients, so as to optimize the efficiency of the allocation of medical resources, enhance the efficiency of the various parties and improve the patients' medical experience.
Baidu Business Services, the new productivity engine
Baidu Business Services integrates search, information, video, offline scene screen, alliance traffic and other resources to form a full-scene, full-user coverage of the media matrix, and relying on AI technology and big data capabilities to provide a full set of intelligent marketing solutions, such as consumer insight, automated creativity, and merchant applets. It provides enterprises with a full range of business services in brand building, effect promotion and consumer operation.
In 2019, digital marketing will enter the 4.0 era centered on AI intelligent marketing, and Baidu's business services will realize the upgrade of the "four new synergies" of new connections, new scenarios, new traffic, and new brands, which will be comprehensively applied to the core business products such as search promotion, infomercials, brand marketing, and commodity promotion.
The new search promotion: from traffic operation to consumer operation, it applies AI capabilities in the whole chain of intent recognition, traffic, creativity, ad matching, etc., and realizes the full coverage of user scenarios by connecting online and offline scenarios, and continues to provide all large and small and medium-sized local customers with marketing and consumer operation capabilities.
Infomercials: Forming a dual engine of "search+recommendation" with search promotion, and applying AI technology comprehensively, it integrates the native traffic of Baidu APP, Good-looking Video, National Small Video, and other high-quality alliance traffic resources, supports various forms of advertisement creativity such as pictures, videos, AR, etc., and provides convenient and easy-to-use marketing tools to provide enterprises with one-stop marketing tools. It also provides convenient and easy-to-use marketing tools to provide one-stop information flow marketing services for enterprises.
Brand Marketing: Aggregate online and offline resources, provide platform support for business partners' brand growth, empower brand marketing with big data, realize mind marketing with AI, help brands realize product-effect synergy in brand building, brand communication, brand transformation with Baidu's full-consciousness integrated marketing digital platform Omni Marketing, accurately and efficiently discover target consumers, communicate with consumers through appropriate media, and ultimately realize the synergy between consumers and consumers. The brand can accurately and effectively identify target consumers, communicate with them through appropriate media, and ultimately achieve effective consumer conversion.
Dynamic Product Ads (DPA: Dynamic Product Ads): AI-driven precision marketing for thousands of people, intelligently connecting people and commodities, portraying crowd profiles and dynamically identifying intentions based on big data, and matching commodities and intentions based on structured commodity data and realizing
These are the key elements of Baidu's integrated marketing platform.