Big data analytics allows banks to know more accurately who their users are, big data analytics makes it easier for the securities market to get the information they want, and big data analytics will also put insurance practitioners more easily to find customers.

First of all, we need to know what is big data analytics, big data is the collection of data with high application value, and big data analytics is to analyze the collection of data with high application value, so that you can clearly know the overall situation of a piece of information.

Secondly, we need to know what finance is? Finance is an economic activity in which a bank, securities or insurance provider gets money from the market and can lend it to other markets. It is the economic activity of raising and lending money, mainly banks, securities, and insurance are the main body of this type of economic activity.

Big data analytics has a great role to play for the whole industry, especially in the financial industry, the biggest demand in the financial industry is who has the need to borrow? Accurately find customers, and efficient transaction, this is what big data analysis to do, there is a large amount of data, and then through the analysis of the people in that area of the most in need of funds, which people need the most funds, and then correspond to find these people. This is one aspect of the application, there is more important from a large amount of data analysis to the future focus on the layout, which is an important part of the development of the industry. When the information analyzed by big data is more than enough and comprehensive enough, then for the company's decision-making is to play a prophetic role, for the future development of the layout is a profound impact, which is to occupy the high ground of the information first. Big data analysis from history to the present, from all walks of life in the value of information to integrate and analyze, for the financial industry has a very positive role, saving time to improve efficiency, accurate decision-making.

The combination of big data analytics and finance is the combined application of banking, securities, insurance and other industries, at this stage is to find the people who need the most effective help, the same big data analytics can obtain information on the future layout of the company's decision-making is accurate and effective.