That is, in the workplace, you have, others do not, you understand, others do not understand, others are good at, you are better (do better). If a person in the workplace (more than marketing) can do this degree, it can be judged, this person in the workplace (marketing) is scarce, irreplaceable. For example, if a person is responsible for marketing in the company, not only good at user insights, market analysis, but also copywriting is particularly good. Then copywriting may become your core competency. Every marketer should consciously develop (cultivate) their own distinctive specialties in their work, for example, it can be public speaking, writing, market research, planning and so on. The specialty of all will become a professional is the need for in-depth research and study and the formation of their own unique system.

Two, conscious of building a personal brand?

I personally believe that in any industry (not just the marketing industry), if you can do industry opinion leaders (20%) position, that represents the person whether in the ability or resources are advantageous. As a marketer, in the work, the need to continue to accumulate their own resources (resources can be: channels, contacts or other valuable knowledge), now the Internet's many platforms can be very good to show their own, for example, through the Internet platform, published in their own field of some of the unique insights or dry goods, that can have their own gang of fans, thus expanding their popularity, the traffic is also a core competitiveness. Visibility, traffic is also the core competitiveness. For example, in the operation of the leadership, there is a called Captain Flying Fish, operation to do a good job, and then, opened a public number called: operation control, mainly for the Internet operations personnel to provide some dry articles, content and Q&A. After a year of operation, now the flying fish captain can also use their accumulated influence to realize the commercial value.

Three, continuous learning, persistent learning marketing is a very traditional industry, but also a very new industry. As a marketer needs to keep up with the changes and rhythm of the market. So marketers need to keep learning, to master new knowledge. The only way not to be eliminated from the market is to have the ability to respond to market changes at any time. This is also the core competitiveness of the lowest level of ability, but also can not be ignored, need to constantly adhere to.

Finally, I wish all marketers can find their core competence and market value. Merry Christmas~~

Answer: Lin Xiaoqing, a marketing-loving operation girl, welcome to follow the WeChat public number marketing flight