1, the display function of the commodity

The current mainstream display forms include graphic and video methods, set the screening function, you can choose the commodity and store according to the price or sales

2, the commodity management function

Management function is mainly for the platform side, the platform in the background management port will be categorized, generally fruits, vegetables, Fruits, vegetables, aquatic products, meat, etc. There will be a shortcut entrance for each category in the front-end, which is convenient for users to click directly into the category of goods they are interested in. The background needs to be set up for inventory management of commodities, and statistics on the actual quantity of individual products and the whole commodity, so that the platform can use big data to manage and analyze its inventory, reminding merchants to change commodity strategies or replenish the supply in time.

3, order center

Order center is a summary of all the goods of interest to the user, set up a unified billing page, quickly realize the payment.

4, online consulting

When the user has questions about the product, the online consulting function can be very good for the user to answer questions and complete the product sales through the guidance of customer service.

5, online positioning function

Online positioning function can help the user to understand the nearby merchants to provide services, to understand the nearby merchants of the new information, which also facilitates the user in the first time to select the fresh goods.

5, marketing activities

Both from the platform side and from the merchant side, marketing activities is a very good way to interact with the user, through the activities of running, discount promotions, to increase the stickiness of the user to use the platform and the merchant's brand building.

6, personal center function

Whether it is the platform, merchants or used to have their own personal center, carrying different functions, the user's personal center is mainly personal information to log in, password change, summary of preferential information and delivery address settings.

In the development of fresh food app, we also need to pay attention to the current fresh food e-commerce profit point is not high, increase the repurchase of the user is to realize the key to long-term profitability of the fresh food app, the more common way to get a registration coupon and invite friends to get the form of preferential treatment, as well as the recommendation of the goods and activity planning, in the fresh food industry there is a special phenomenon, that is, every season of the main product is different, which is the main product of the season. There is a special phenomenon in the fresh food industry, that is, the main products of each season are different, which brings a very good marketing gimmick for the fresh food app.

In the additional features can provide the basic knowledge of fresh food, such as how to save the fruit, how to keep fresh aquatic products, what are the tricks and so on. Fresh food itself is characterized by a short storage cycle, so the demand for repurchase is very large, the use of content to improve user trust and promote conversion.