Bidding promotion of the basic process is how to do it?

Easycall Network

The first step: open an account

The general search bidding promotion platform account opening fee is about 3,000-5,000 yuan ranging, even if the same platform in different cities also slightly different, the smaller the city account opening fee is lower. The account opening fee can be recharged to the promotion of funds. Regardless of what type of business, there are about ten thousand yuan budget, you can initially try bidding promotion. Input 10,000 yuan, to recover 12,000 yuan, and then 12,000 yuan, to recover 15,000 yuan, so the continuous rolling investment, and will not take up too much money.

The second step: build the promotion structure

Build the search structure according to the business scope and user search characteristics. Because different users search content varies greatly, in the display of search results, only the results of high relevance, the probability of being clicked by the user browsing will be greater. For example, users searching for price of a class of words, build a separate section, all searches in the results page show "free trial" related words, the probability of being clicked by the user will be much greater. The more refined the search account structure, the higher the input-output ratio.

Three steps: analyze the data, optimize the promotional structure

Now we often hear the marketing community say big data, in fact, big data is essentially a comprehensive analysis of the optimization means, the focus is on the data, there is feedback. According to each placement behavior, get search data, why this search term clicks are high, but the conversion rate is not high? Why is this word display high, the click volume is not high ...... Behind every data, the user's real search habits are reflected. Through continuous optimization - feedback - re-optimization, to achieve the ideal input-output ratio.

The above is the basic situation of bidding promotion, the focus of the promotion is to try, spend a small amount of money, to Bo a greater possibility, is every boss and marketing director should be aware of.

If you want to quickly improve the effect of bidding and promotion, please visit the official website of Ekcor consulting page link