Another year of red plums.
June 12, 2022 Hunan - Jingzhou - cloud on the prune festival cloud open picking activities were held, relying on its professional agricultural big data service platform - Huinong big data, synchronized release of "2022 Jingzhou prune industry big data analysis report" (hereinafter referred to as the report).
The report researches and analyzes the development of the Jingzhou prune industry, the trend and flow of prunes in the e-commerce market, and the direction of the price of prunes in the aftermath market, so as to provide guidance for prune farmers on sales and production, and to help upgrade and develop the Jingzhou prune industry.
It is understood that the resident population of Jingzhou County is 233,600 people, and 12,000 households of 43,600 people grow prunes, which is equivalent to 1 out of every 5 people in Jingzhou planting prunes.
(Hunan Province, the number of registered prune planting enterprises 930 ranked fourth in the country)
The report shows that the national prune planting area of about 5 million acres, with an annual output of more than 1 million tons, nearly 10,000 prune planting enterprises, led by the Jingzhou, in recent years, the number of registered enterprises of prune planting in Hunan Province has grown significantly to 930, the industry ranked fourth in the country.
As one of the country's four main producing areas of prunes, Jingzhou county prune planting area has developed to 100,000 acres, of which has been put into production standardized base of 68,000 acres, with an annual output of 37,000 tons of standard commercial fruits, and annual output value of 752 million yuan.
Luo Zhimin, deputy head of Jingzhou Miao and Dong Autonomous County People's Government, said Jingzhou prunes have been planted for more than 2,000 years, and is one of the main prune-producing areas in the country, known as the "hometown of China's prunes", and its unique "Wood Cave Prunes" enjoys the reputation of being the "first prune in Jiangnan", and the "first prune of Jiangnan", and "the best prune in Jiangnan". Its unique "Mudong plum" even enjoys the reputation of "the first plum in Jiangnan".
In recent years, Jingzhou actively explore "planting base + processing park + R & D center + trade logistics + cultural tourism" five new industry development, according to the mountain to build a scenic spot, built in the mountains of the manor, under the mountain to build the inn of the development of ideas to build the prune eco-industrial park, the formation of the " One hundred thousand plum mountain scenery", to create a "hundred miles of Miao and Dong gallery", attracting millions of tourists, to promote the integration of agriculture, culture and tourism development, the villagers of the road to prosperity wider and wider, the county's economic development into the fast lane, and took a solid pace of rural revitalization.
Jingzhou prunes are recognized as national agricultural products geographical indications products, national ecological products of origin, green food A-class products, Hunan Province, the top ten agricultural regional public brand, Jingzhou was identified as the first batch of the National Modern Agricultural Industrial Park, the provincial characteristics of the county economy of the key counties of agricultural and sideline product processing, the provincial one-two-three industry fusion development pilot counties, the Au on the town was named as the first batch of ten characteristics of Hunan Province, agricultural towns -Yangmei town.
Hunan Province prune market share ranked second in the country Jingzhou prune market share in the province's first
(Jingzhou County prune market share accounted for more than 52% of the province's stable first)
Report analysis, three years, the national supply of prunes as a whole is in the upward trend, Hunan Province, prune market share accounted for more than 18%, ranked second in the country.
Platform supply release has obvious seasonal characteristics, May to June in Hunan plum ripening ushered in the peak of supply release.
Hunan Province ****40% of the counties (cities) supply prunes, Jingzhou County is the first supply counties, market share accounted for more than 52%, occupying half of the country, leading the province with absolute advantage.
Meanwhile, Jingzhou prunes ranked third in the country with a market share of over 13 percent.
Jingzhou prunes 50 percent of the procurement share of the province "digested" Changsha citizens favored
(Hunan is not only the production of plum province is also a large province of picking plums)
Prunes due to the short fruit and intolerance of storage, the distribution of the time requirements of the higher.
From the purchasing data of the past three years, the market flow of Jingzhou plums is more concentrated, which is manifested as "self-production and self-sale" and "'raised eyebrows' in the south".
Hunan is not only a large province of plum production, but also a large province of plum picking, Jingzhou prunes within the province purchasing share of more than 50% of the total share every year, reigning first.
In addition, Hubei, Shanghai, Guangdong and other southern provinces to buy Jingzhou plum enthusiasm is higher.
Multiple provincial buyers have developed the habit of consuming prunes online, and half of China is waiting for a Jingzhou prune during the prune season in June every year.
From the point of view of consumption preference, Changsha citizens in Hunan Province favored Jingzhou plums, with the total purchases from six districts and counties, including Tianxin and Yuelu, accounting for 47%.
Jingzhou prunes ushered in the variety update and digital supply chain system construction "double upgrade" era
According to the report, the sale of prune varieties *** 85, 3 years, Dongkui prunes, water chestnut prunes, two varieties of supply and procurement of the highest degree of enthusiasm, occupying the majority of the market, and the share of supply and procurement share of the overall year-on-year increase. Procurement share of the overall trend of increasing year by year.
Co-founder Deng Wujie said in the report interpretation, Jingzhou long history of prune cultivation, prune quality and brand has been generally recognized by consumers, through the e-commerce prune sales area in recent years has also been continuously expanded.
"Now, Jingzhou prunes are ushering in the era of 'double upgrading' in terms of variety renewal and digital supply chain system construction.
"Deng Wujie believes that through the construction of standardized prune bases and digital supply chain system, can further improve the origin of the supply chain service capacity, and steadily expand the sales radius of Jingzhou prunes, so that Jingzhou prunes can go farther and sell more widely.
In recent years, by participating in the hosting of a series of activities of the Jingzhou Prune Festival, we have provided Jingzhou prunes with branding, supply chain standardization, main body cultivation, production and marketing docking and other services, constantly broadening the sales channels of prunes and promoting the establishment of the brand of Jingzhou prunes and the development of the industry's quality.
In 2018 alone, it helped Jingzhou prunes achieve online sales of more than 750,000 pieces (1,500 tons) and sales revenue of about 100 million yuan.
Enabled by the brand, Jingzhou prunes are sought after by the market.
In recent years, Jingzhou prunes market price trend overall higher than the industry's national average price.
According to the origin broker issued by the origin dynamics show that at present, the prunes just freshly listed, the enthusiasm of the merchants is steadily high, the speed of the goods is faster, is expected to the market prunes prices are bullish.