One, according to your own strengths, play your own specialties.

Two, locate your consumer group and audience.

Three, examine the purchasing power of its crowd.

Four, according to the audience to find the relatively large customer flow of the location or the potential flow of the place.

Fifth, the decoration style must be distinctive, attractive, so that customers walk to your store without looking at the signboard will want to enter the store to store a feeling.

Sixth, the quality of clothing, service attitude must be done.

Shops should be fully investigated before. No survey has no right to speak. Store where the population released, the nature of the units gathered nearby, the nature of work, the region's spending power, habits, there are no similar stores, if any, to investigate its business good ring. The more in-depth understanding of the target clientele, the more in the store positioning will be able to cast their needs and preferences.

Don't take the transfer of stores lightly. Some people see a certain store transfer, think it is a good front, the price is not too expensive, and then hastily take over, do not know that after opening the store only to find that the target market is too small, and even cause "no one door to door" of the dilemma, but it is too late.

If you usually observe carefully, sometimes you will find a store on the often written word sublet, the owner changed one after another, that are not making money. On the contrary: some stores have not changed for several years, which shows that the store has business to do, money to earn, its choice is correct. Generally speaking, the market research before opening a store includes the following aspects:?

①How is the environment around the store. The good ring of the environment has two meanings.

One meaning is the environmental conditions around the store. For example, some stores opened in the public **** toilet or nearby, not far away is the garbage, stinking ditch or store outside the dust flying, or neighbors are overflowing with strange smell of chemical plants, etc., this is a bad store environment.

Another meaning refers to the store is located in the degree of prosperity. Generally speaking, if the store is in the station near the commercial area, high population density areas or peers concentrated in a street, this kind of store environment should have a greater advantage. In addition, the location of the three-way intersection, corner is better, slope road, remote corners, building houses high place location is not good.

②Transportation conditions are convenient. Customers to the store, parking is convenient; whether the transportation of goods is convenient; from other lots to the store whether the car is convenient. Convenient transportation conditions have a great impact on the sales of the store.

③Whether the surrounding facilities are favorable to the store.

Some stores are located in the city next to the arterial road, but the fence on both sides of the arterial road, but the business is greatly affected. Therefore, when choosing a street front store, pay due attention to this point.

How to choose? There are two kinds of typical streets: one is only lanes and sidewalks, vehicles driving in the road, the line of sight can naturally sweep the street on both sides of the store; pedestrians walking in the street, it is natural to enter the store. However, if the width of the street is more than 30 meters, it is sometimes not popular. According to research, the street is 25 meters wide, the easiest to form popularity and customer flow. Another typical street: lanes, bicycles and sidewalks are separated, in fact, this is a closed traffic, choose this location to open a store is not good.?

④Population of the service area.

Generally speaking, the more populated and densely populated the vicinity of the location of the store, the better. At present, many large and medium-sized cities are relatively concentrated in the formation of a variety of areas, such as business districts, tourist areas, university districts, etc., in different areas of the store should pay attention to analyze this situation.

⑤Target customer income level.

The opening of jewelry stores and high-end fashion stores in areas where the rich gather is a recognition of the high income of the target customers. All kinds of commercial villa clusters built around the city or high-class neighborhoods are places where the rich gather.

There are many factors that affect the location of the store, and the factors vary greatly. Why some of the remote alleys store business year after year, while some of the busy section of the store business is difficult, which should be a philosophical saying: case-by-case analysis. The location of the good ring, is relative rather than absolute.

Please note that the good or bad business does not only depend on the location of the store, but also with the store's business content, business practices, services, image are closely related. Store, never follow the feeling that everything is OK, only rational and emotional into one, in order to succeed.