What does the rebound in consumption represent
A number of data released in recent times have shown that offline consumption of food and beverage, culture and tourism is on the rise, and the "fireworks" across the country are returning at a rapid pace, which has made a good start to boosting the economy for the whole year. Here is what I organized for you on behalf of the rebound in consumption, I hope you like it!
What does the rebound in consumption represent
Recently, the Shenzhen-Hong Kong land border crossing fully resumed normal customs clearance. From the connection between Hong Kong and the mainland of the longest history of the "first port" Luohu Port, to the 2020 opening of the first time in recent years to start passenger clearance services in Liantang / Xiangyuanwei Port, the platform is crowded. Many merchants around the area said that more and more travelers are coming to and from Shenzhen and Hong Kong recently, and their business is also getting better and better. In the Guangdong-Hong Kong-Macao Greater Bay Area, the hot consumption boom adds confidence and momentum to economic growth.
A year's plan is in the spring. With the better integration of epidemic prevention and control and economic and social development, a series of efforts to expand demand initiatives *** with the force, "consumer carriage" is running stable, running fast, running far. Consumption of the hot scene again returned to boost the annual economy a good start.
Continuing to boost consumer confidence, to play a good consumer "combination punch". Over the past few years by the impact of the epidemic, the consumer market is facing a lot of pressure and challenges, some people are afraid to consume, inconvenient to consume the situation. Measures to stabilize employment levels and raise income expectations, so that the people's pockets "bulging", large and small enterprises busy, logistics and express delivery run up, consumption has full confidence. By continuing to optimize the business environment, stimulate the vitality of market players, and increase the income of urban and rural residents through multiple channels, the consumer market will rebound on a more solid basis.
Consumption "fire up", the economy "hot up", but also aim at the new trend of consumption quality upgrade. Camping, script killing, cooking tea around the stove ...... In recent years, the consumer market diversification, novelty, personalization, health trend is obvious. New technology and new applications conform to the trend of residents' consumption upgrading, promote the development of online and offline deep integration, and further enrich the consumer experience. At the same time, to increase the supply of high-quality products and services, to promote the supply and demand at a higher level to achieve a virtuous cycle, the consumer potential will be further released.
Consumption rebounded to inject momentum into China's economic recovery, effectively supporting the stable and healthy development of the economy. In the next step, by capturing new opportunities and tapping new potentials, the "consumption wagon" will run faster and better, and continue to add strength to the economic stabilization and recovery.
Reasons for the rebound of consumption
Since the beginning of the year, China's various regions and departments have vigorously implemented the strategy of expanding domestic demand, prioritizing the restoration and expansion of consumption, and playing a good "combination punch" to promote consumption, stimulating the consumer market to a more powerful momentum of development, for the economy to stabilize and rebound. The economy is stabilizing and picking up momentum, helping to build a new development pattern.
As soon as we enter 2023, the vigor of the consumer market in China will continue to burst.
High-frequency data from the National Information Center shows that since January, the consumption of living services has climbed significantly, and as of February 16, the index has reached 119.9, 24.8 points higher than at the end of last year, with rapid growth in catering, leisure and entertainment industries. The Ministry of Commerce said that the relevant platform data show that only the Spring Festival holiday, catering dine-in consumption increased by 15.4% year-on-year, and the average store consumption increased by 10.8%.
Entertainment consumption is strong and dynamic. In January, the national movie box office exceeded 10 billion yuan, breaking the record of the fastest annual box office to break 10 billion yuan. The demand for travel has increased dramatically, leading to the emergence of suitcase sales. Data from e-commerce platforms show that in the first week of work after the Spring Festival, online sales of suitcases increased by more than 260% year-on-year.
New scenes, new forms of stimulation of the accelerated release of consumer potential. Traditional shopping centers upgraded, the consumer space to push the new; old to create a new national tide, constantly renewing the consumer experience; entity business accelerated "touch the network", and actively explore the online market; light night tour, outdoor camping, and other new consumption by the young people favored. Consumption has evolved from a single shopping to an "immersive" new experience.
Many times emphasized to enhance the basic role of consumption on economic development. The Central Economic Work Conference at the end of last year made "focusing on expanding domestic demand" a key task in 2023, prioritizing the restoration and expansion of consumption. In the second collective study of the Political Bureau of the *** Central Committee, "to establish and improve the long-term mechanism for expanding residents' consumption, so that residents have a stable income to consume, no worries dare to consume, the consumption environment is excellent sense of obtaining strong willingness to consume".
Now, around the ability to consume, dare to consume, willing to consume, a series of policy measures are accelerating the implementation.
The Ministry of Commerce has established this year as the "2023 Consumption Promotion Year", focusing on key areas such as automobiles and homes, and promoting the introduction of a number of new policies. The company will expand its smart stores and smart shopping centers, further enhance the "quarter-hour convenience circle", increase quality supply through multiple channels, and strengthen the construction of county businesses.
The railroads are running special trains to accurately match consumer groups and tourist attractions; many banks have increased their consumer loans, and interest rates have fallen to varying degrees, lowering the cost of financing for their customers.
Focusing on the quality of consumption, expansion, transformation, innovation, around the frequent show of practical measures to improve the conditions of consumption, increase the quality of supply, driven by the consumption of complementary upgrading. The company's newest product is a new, more affordable, and more affordable alternative to the traditional "green" brand, which is a new, more affordable, and more affordable alternative to the traditional "green" brand, which is a new, more affordable, and more affordable alternative to the traditional "green" brand.
According to the business data monitoring, February 1 to 14, 36 large and medium-sized cities across the country, the average daily flow of key business district of 96,000 people, an increase of 42.3% over the same period last year, compared with the average daily flow of January increased by 31.5%.
Based on the start of the year and looking forward to the whole year, with the upgrading of consumption and the people's aspirations for a better life more closely combined, through the enhancement of consumption capacity, optimization of the consumption environment, and boosting consumer confidence, the pulling effect of consumption on economic growth will be more powerful, and for the construction of a new pattern of development to promote the high quality of development to inject a constant and huge power.
Consumption rebound boosts economic recovery
Offline consumption accelerated rebound
Since entering the first month, the city's streets and alleys are full of New Year's Eve, shopping districts, the complex popularity of the festival effect continues to show, the market gradually restore the previous day's vitality, compared to last year, there is a substantial increase in the consumption of market to achieve the "opening of the door". The "open door" has created favorable conditions.
On the evening of February 14, a western restaurant in the city was filled with dining couples. "The long-lost popularity is finally back." The operator of the restaurant said, the new year is clearly felt into the store dining consumption of people more up.
The reporter learned that since this year, the city's consumer market gradually recovered, the key business districts, shopping centers ushered in the return of passenger flow, supermarkets, sales performance is encouraging, offline consumption is accelerating warming. Ms. Liu in the double hundred shopping mall business clothing business, she said, this year so far, the sales income of their own store than the same period last year nearly doubled, is the best year since 2019.
With the diversification of consumer demand, commercial complexes are also transforming and upgrading, many shopping malls in our city have opened children's playgrounds, food and entertainment venues, etc., and the number of experiential projects has increased, one-stop to meet the needs of different groups of people to eat, drink, play and shop, which has brought the shopping malls a strong popularity. Citizen Miss Zhang in the Lantern Festival day, together with her boyfriend to Wanda shopping mall shopping and playing, "this commercial complex, eating shopping and playing a dragon, shopping for a day is not too boring." Miss Zhang said.
The movie market has been quiet for a long time, but also ushered in the rebound of passenger flow. Located in the Golden Dragon Plaza Star Cinema, a staff member told reporters that the theater traffic gradually more up, "especially on weekends there are a lot of people come to see the movie, the number of people watching the movie hall can reach about two-thirds."
Reporters in the visit to see, in addition to shopping malls and supermarkets to restore the flow of traffic is obvious, the city's food stores are also gradually warming up. Many restaurant managers said that in recent times, offline dining demand is strong, the store dining almost full, waiter manpower is not enough, almost every day around the clock, from the morning busy to the evening of the scene is very common. West Street, the new second son of the hotel service staff said, "the recent upsurge in traffic, the hall card seat is often full, the private room is also full, lunch and dinner time period have appeared a small number of turn over the situation."
Meanwhile, the city's tourism industry is also restoring its former glory. Just after the Lantern Festival, citizens Li aunt in their own family WeChat group issued a tourism "call", calling on several sisters to sign up to participate in a "Li River Guilin tour", "departed in late March, the tour fee of about 2700 Yuan or so, a **** 11 days, zero shopping pure play group, the price is very suitable." Auntie Li said, since a few sisters retired, often travel together, and now that spring has begun, hurry up and take action.
The person in charge of a tourism enterprise in our city said that the recent rapid recovery of the tourism market, because the weather is still cold, to go to warm places to play has become the first choice of many people's plans, to Hainan, Yunnan, Guangdong and other warm-weather destinations, the booking of air tickets has a great increase.
Mr. Zhang, who operates a bed and breakfast in the development zone, said that the number of people consulting online to book rooms has increased significantly in recent times, and that he is preparing to redecorate his bed and breakfast to meet this year's tourism period with a new look.