Koala FM is a mobile radio app developed by Car Talk Media, launched on June 8, 2013, founder Yu Qingmu. In terms of content, Koala FM is neither UGC nor a "carry over" of traditional radio programs, but rather a program production team was set up, as well as an external audio team. The form of content includes talk shows, music, information, segments and other programs, as well as celebrities, Internet celebrities, gods and goddesses, industry V hosts. There are cell phone and computer client versions.

The main business model is precision advertising:

The product form is big data to push personalized audio streams, and if the content can be pushed accurately, the ads can be pushed accurately.

Copyrighted content self-produced and customized, in the content can be copyright distribution and users charge to listen to the content and so on.

There is also a point worth noting that Koala FM is now open to big data precision advertising, to explore a new model of Internet radio business.