Data analysis as a method of statistical analysis, its theoretical basis has been established as early as the beginning of the last century. Has not been able to get a wide range of practical applications is because of the lack of necessary data processing tools and environment, the arrival of the big data era, data has gradually become an increasingly important asset of the new era. How to process, extract, summarize and understand the data, to play the value and role of the data, for the operation and decision-making to provide effective support and basis for the problem and opportunity in front of us.

Readings in the circle of friends

The first data: readings in the circle of friends

The readings in the circle of friends can be obtained by the spread of the article in the circle of friends, and this data is the higher the better for the spread of content. The circle of friends to bring the reading volume, the main determinants: the amount of sharing and the title in the circle of friends to open the volume.

The second data is: a certain period of time, has been concerned about the user, which article title is most interested in?

For "single image", it will show the data of the last seven days, and for "image readers", it will be sorted in reverse order, so as to determine how attractive your title is to the users who have been following it.

We can take the last 100 days of captions and find the 10 most popular captions and the 10 least attractive captions. Find out the ****ness of it, such as which keywords, which categories are better welcomed, and what headlines are least popular.

The third piece of data is: which graphic, lost on the title?

That is, articles with high retweets, but low number of friend circle opens. "The number of people who opened the circle of friends" divided by "the number of people who shared and forwarded" can be roughly derived, when a user shares this article to the circle of friends, there will be a few friends clicked on this article. To form a spread, the forwarding rate should be at least 20%, if only 5%, this is a typical good article failed in the title.

For the above, we can conclude that: the number of the two divided by a very large number, but when the sharing rate is low, in this case, it shows that the content quality is not good, then you need to consider how to optimize the content, to improve the sharing rate of the article.