Internet scene is an extension of the ordinary scene to the Internet field, which refers to a product or application launched by a merchant to meet the specific needs of a class of users.

The Internet competes for traffic and entrances, while the mobile Internet era competes for scenes. Scenario makes the whole sales process full of pictures, not only can effectively improve the user experience, at the same time merchants and users can communicate well, and quickly facilitate the transaction.

In this sense, it can be understood that the scene of the method to reconstruct the existing business model, but also become a traditional enterprise Internet transformation and upgrading of the warping board. p>1, the scene is the most real human-centered detail experience

Commercial competition is centered on "people", and the mobile Internet era, individuals are increasingly in the ever-changing fragmentation of the space-time scene. Therefore, only by making full use of big data and other advanced technologies and platforms, grasping the personal characteristics of consumers, and providing users with the product experience they need based on different fragmented scenarios, can enterprises take advantage of the competition in the ever-changing Internet market.

2, the scene is a way to connect

The essence of the Internet is a connection: Baidu connects people with information, Jingdong connects people with goods, Meituan connects people with local life services, and Rui's study connects people with specialized knowledge. Scene is a way to connect: whether it is QR code scanning, APP application, WeChat, or other ways to connect, are based on specific scenes, the characteristics of the scene determines the way these connections and value.

3. Scene is the expression of value exchange and new lifestyle

The penetration of the Internet into social life is all-encompassing. Especially in the era of mobile Internet, new online scenes continue to emerge and expand to the offline, greatly reconfiguring people's previous behavior and life style. In the era of "Internet +", the effective connection and integration of people, things and fields make the scene itself a new way of value exchange and lifestyle.

4, the composition of the scene is comparable to the five elements of the news: time, place, people, events and connection

In the era of mobile Internet, any scene needs to be connected to generate value, and any connection is based on a specific space-time scene. Therefore, the Internet's reconstruction of the scene contains five elements: time, place, person, event, and connection mode.