Word-of-mouth marketing refers to the enterprise's efforts to make users spread their product information and brands through the communication between relatives and friends. This marketing method has high success rate and strong credibility. This marketing method based on word-of-mouth communication is called word-of-mouth marketing.
From the practical point of view of enterprise marketing, word-of-mouth marketing is a marketing method and process that enterprises use various effective means to arouse customers' discussion and exchange on their products, services and the overall image of the enterprise, and encourage customers to introduce and recommend to the people around them. This strategy can be used in the second and third stages. Word-of-mouth marketing strategy is based on social media platform, which emphasizes relationships and interests, stimulates everyone's interest in sharing positive word-of-mouth, and positively guides and helps corporate brands.
Event marketing strategy
The English name of Event Marketing is Event Marketing, which is literally translated into Chinese. Event marketing? Or? Event marketing? . Event marketing is a means and way for enterprises to plan, organize and use people or events with celebrity effect, news value and social influence in order to improve the visibility and reputation of enterprises or products, establish a good brand image and ultimately promote the sales purpose of products or services, so as to arouse the interest and concern of media, social groups and consumers.
To put it simply, event marketing is to create news-worthy events by grasping the news rules, and to spread this news event through specific operations, so as to achieve the effect of advertising. We are often troubled by the low popularity of new brands and products. In the new product launch stage, many enterprises hope to have a detonation event to gather the attention of the media and the public. This is the psychology of hoping that the brand will become popular quickly. However, event marketing is also a strategic method, not a panacea. In other words, popularity is related to many factors. A good event marketing will lead the public to the brand, not the event itself.
emotional marketing strategy
Emotional marketing takes consumers' personal emotional differences and needs as the core of enterprise brand marketing strategy, and realizes the business objectives of the enterprise through emotional promotion, emotional packaging, emotional word of mouth, emotional advertising, emotional design and other strategies. In the era of emotional consumption, consumers pay attention not to quantity, quality and price, but to emotional satisfaction and psychological recognition.
Emotional marketing starts from consumers' emotional needs, stimulates and evokes consumers' emotional needs, induces consumers to sing in their hearts, and integrates emotions into marketing, so that emotional marketing can win ruthless competition.
Experience marketing strategy
Experience is usually produced by direct observation or participation in events, whether they are real or virtual. Experience will involve customers' feelings, senses, emotions and other perceptual factors, as well as rational factors such as intelligence, knowledge and thinking, and it can also be caused by some physical activities. The basic facts of experience will be clearly reflected in the language, such as verbs describing experience: like, hate, admire, hate and so on. Adjectives: lovely, attractive, exciting, etc.
Why should enterprises experience marketing? In fact, the importance of experiential marketing is reflected in: the proportion of consumers' emotional needs is increasing; Consumer demand is more and more personalized, differentiated and diversified; The values and beliefs of consumers have changed rapidly; Consumers' attention has turned to emotional interest. In order to change the concept of modern consumption, enterprises must work hard on brand promotion, which can effectively improve the brand awareness of enterprises and make experiential marketing better understand the needs of consumers.
Implantable marketing strategy
Implantable marketing usually refers to the strategic integration of products or brands and their representative visual symbols and even service content into various contents of movies, TV dramas or TV programs. Through the reappearance of the scene, the audience will unconsciously leave an impression on the product and brand, and then achieve the purpose of marketing the product.
We often see the implantation of different brands in many movies and TV plays, but we can also learn from them in digital marketing activities. The popularity of micro-video can be directly copied to the network platform and realized on various platforms that output content.
Fu Bi marketing strategy
Comparative marketing is an effective marketing method, which enables the target audience to quickly complete the process from cognition to interest and even purchase of our marketing objectives. Its operation idea is to try every means to compare its products or brands with well-known brands in the industry (that is, to be obsessed with well-known brands), but admit that it is slightly inferior to them.
For example, when Mengniu was first launched in early years, compared with Yili, Storm Video was launched at 20 13. China, what a dick? According to the video ranking trend of iResearch, this activity launched a series of advertising and marketing activities. The strategy of storm video digital marketing activity is additional marketing.
Hunger marketing strategy
Hunger marketing strategy means that commodity providers deliberately reduce production in order to adjust the relationship between supply and demand, so that supply exceeds demand? Hallucinations? The purpose of maintaining high selling price and high profit rate of commodities. Hunger marketing is to influence the selling price of the terminal by adjusting the quantity at both ends of supply and demand, so as to achieve the purpose of price increase. On the surface, the operation of hunger marketing is simple. Set a surprise price to attract potential consumers, and then limit the supply, resulting in the assumption that demand exceeds supply, thus raising prices and earning higher profits.
But? Hunger marketing? Its ultimate function is not to adjust the price, but to add value to the brand, which is divided into positive and negative points. When it comes to hunger marketing, the first thing that comes to mind is Apple mobile phones. The harder it is to get something in the world, the more fascinating it is. Jobs deeply understood this truth. Xiaomi's mobile phone led by Lei Jun also absorbed the essence of Jobs, and Xiaomi's hunger marketing was equally incisive. This strategy can be tried when some competitive products are launched, which is suitable for the first and second stages.
Threat marketing strategy
The so-called threat marketing refers to a marketing method in which marketers inform target customers of some existing or potential threats and harms through advertisements and marketers, so as to achieve the purpose of selling their own products. However, when the facts or data provided by marketers are exaggerated or false, this behavior is generally not included in the discussion of threat marketing.
Threat marketing is logically manifested as: analyzing products? List the questions? How serious is the rendering problem? Psychological intimidation? Take measures? Potential purchases become real purchases. Using intimidation marketing, as long as you accurately understand the psychology, enumerate it in detail, skillfully implement it and intimidate it moderately, you will be able to say your concerns right!
Membership marketing strategy
Membership marketing is a marketing method based on membership management. By changing ordinary customers into members, analyzing members' consumption information, and tapping customers' subsequent consumption ability, merchants can obtain lifelong consumption value, thus maximizing the value of a customer. There are many differences from traditional marketing methods in operating ideas and concepts.
In digital marketing activities, we prefer to use digital means to group, clean and optimize enterprise members and formulate targeted marketing strategies. For example, combing the members of an e-commerce company can be grouped from multiple dimensions such as region, age, gender, habitual purchase category and purchase times, and spread different content for different groups during promotion.
What is the overall sales volume of an e-commerce brand through membership marketing when it is promoted? Membership marketing? 40% of the data. It can be seen that the importance of member marketing, in the member marketing strategy are doing big data.